Archive for June 2020

As a brand designer, I love to name the colours in my brand colour palettes but the importance of doing so never really hit me until I considered how much we lack in our vocabulary of colour names. If your colour vocabulary is lacking and you’re struggling to pinpoint your perfect brand colour, I’ve pulled…

Branding is one of the most important aspects of any business. It’s what defines your company and sets you apart from the competition. In this blog post, we will explore why Branding is so important – and how to make it work for you! So why is branding important? Branding allows you to shape and…