What is a Brand Strategy & 5 reasons you need one

Wildwood Nutrition brand strategy example

When it comes to brand design, the first thing everyone focuses on is their logo, or a business card. It’s a common mistake that many people make, putting the cart before the horse. Brand strategy is the essential foundation on which any brand is built. Without it your brand will lack substance, direction and impact.…

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Brand Design: How to inspire authority and trust

Brand design process

The simple truth is this. Humans are not logical animals, we long for connection and buy on emotion. So if you want to succeed in business you need to be able to connect with your clients on an emotional level. This is where brand design comes in. Brands that are designed to transcend logic and…

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