Behind the brand story: Rebalance Massage

Behind the brand story rebalance massage _ be more you

In the first of my behind-the-brand story series, I’m joined by Janet Camela, founder of Rebalance Massage London. Janet specialises in remedial massage, scar massage and reflexology for women’s health. What to expect Janet shares the story behind her brand, and we discuss why she became a massage therapist. We also discuss her back surgery…

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SEO for Coaches: The Ultimate Guide 2023

The ultimate Coaches guide to SEO for 2023

SEO is a valuable marketing tool for any business with a website. And it’s constantly evolving; what worked a few years ago won’t get you results today. So I’ve created The ultimate Coaches guide to SEO for 2023 to help you understand what’s working in the world of SEO today. What is SEO for Coaches…

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Google’s EEAT algorithm update: Experience

Google EEAT Algorithm Venn Diagram

Google has issued an update to their EAT (expertise, authority & trust) algorithm to include a new element: Experience. The move is designed to enhance the user experience and improve the quality of content, especially high-stakes YMYL (your money or your life) content. If you want your website to be found online, you’ll need to…

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Complete A-Z List of Brand Values

Brand values A-Z list_Be More You

Your brand values should be an integral part of building your brand. They’re an essential part of any brand strategy, and you should choose values that resonate strongly with who you are and what your brand stands for. You’ll find over 350 different values in this comprehensive list, but it’s not exhaustive. Use this list…

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Branding for Therapists: an essential guide

Branding for Therapists_an essential guide

This essential branding guide for therapists has been crafted with therapists and counsellors in mind, with specific examples and case studies to help you create a stand-out brand. If you want to grow and scale your therapy practice, create an online presence or uplevel your business by crafting a professional brand, I’ve got you. Why branding…

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Seide Integrative Health Brand & Website Design

Seide integrative health brand design moodboard

Calming & professional. A soulful brand for an integrative medicine doctor in California Dr Ann Seide approached me to create a brand and website that reflected her professional credentials. She wanted to reflect her professional values and authority as a medical doctor with over 25 years of experience. As director of palliative care at Los…

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The Springs Reformer Pilates Brand

moodboard for The Springs reformer studio pilates brand design

A cult status brand for a Reformer Pilates Studio that’s breaking the status quo. “We’re clear about who we are, and we’re not going to be like the other reformer studios.” Way to throw down the gauntlet to your brand designer! The challenge for this Reformer pilates brand was balancing appeal to a wider audience,…

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Rebalance Massage brand design

rebalance massage brand moodboard

A calming, feminine brand identity for a remedial massage therapist & scar work practitioner “A massage brand to stand out from the crowd”. Janet from Rebalance Massage approached me to uplevel her brand and create a website where clients could book direct. Rebalance is a London-based massage therapist and scar work specialist working exclusively with…

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Build a brand strategy in 10 steps

Build a brand strategy in 10 steps_be more you_dangerously good ideas

Building a brand strategy is an essential part of creating a successful brand. Although it can seem like a daunting task to build a brand strategy for your business, it’s worth investing the time upfront, because it will pay dividends for years to come. Most brand strategy articles that you’ll find online are written with…

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Is your web hosting damaging your brand?

Web hosting is not something that most business owners give too much thought to, especially when it comes to our brand. It’s something that usually falls into the black hole of “techy stuff” that we either differ to someone else or choose the cheapest option. But as we build our brand, web hosting becomes pretty…

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