Colour Name Swatches | brand colours

As a brand designer, I love to name the colours in my brand colour palettes but the importance of doing so never really hit me until I considered how much we lack in our vocabulary of colour names. If your colour vocabulary is lacking and you’re struggling to pinpoint your perfect brand colour, I’ve pulled…

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It’s easy to think of branding as the type of thing you worry about if you’re a business like Nike, Tiffany or Coca Cola but Branding has become an essential part of any business’s success. In our online world where anyone can set a business up overnight a brand provides vital signals to customers to…

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