blog

Helpful articles and tips for building your brand, growing your business, and getting visible,

DESIGN case studies

Karen Sherwood PsychoAnalyst and therapist brand and web design by Be More You_12

Karen E Sherwood Brand Design & Website for a Psychotherapist, Psychoanalyst and Executive Leadership Coach

Breathwork and Yoga Retreat Branding Brand Collateral

Elevating a Breathwork and Yoga Retreat: The Bluestone Brand Journey

Seide integrative health brand design moodboard

Seide Integrative Health Brand & Website Design

Google Search Leak 2024: What Wellness Brands Can Learn

Recently, a major leak of Google’s Search algorithm has provided unprecedented insights into how the search giant ranks content. In the competitive world of health and wellness, mastering SEO is…

Building Brand Authority & Trust with Strategic Brand Design

As a health and wellness professional, building your brand authority is crucial for success in today’s competitive market. With the proliferation of online health information and the challenge of distinguishing…

Global Wellness Market Trends 2024: Crafting Authentic Wellness Brands in a $1.8 Trillion Industry

As we step into 2024, the global wellness market is poised to reach an astounding $1.8 trillion, according to recent research by McKinsey & Company. This surge is driven by…

Being More You: How Authentic Branding Transforms Your Wellness Brand

I named my business Be More You because the belief that brands should be built around the founders guiding principles and energy, forms the foundation of everything I do. It’s…

How to write an authoritative about me page for health wellness professionals

,

Understanding the importance of an about me page for health wellness professionals Research shows that your ‘about me’ page is one of the most visited pages on your website. It’s…

Authentic Brand Communication During Crisis: A Guide for wellness brands

,

In recent years, the world has experienced an unprecedented series of crises that have profoundly impacted individuals, communities, and businesses alike. From the global COVID-19 pandemic to refugee crises, wars,…

A colourful brand glow up & web redesign for AMC

,

The brief for this colourful brand glow up was to “create a brand that is vibrant, energetic, and uplifting and that also positions The Academy of Modern Celebrancy (AMC) as…

How a strategic rebrand and SEO skyrocketed sales for The Academy of Modern Celebrancy

, ,

The Academy of Modern Celebrancy (AMC) is one of the world’s leading providers of Celebrant training. They’ve trained hundreds of Celebrants worldwide and the quality of their training is next-level.…

The Loft Pilates Studio Brand Design

,

Sarah of the Loft Pilates approached me about rebranding her London-based studio as part of their 10-year birthday celebrations. She wanted a Pilates Studio brand that she could be proud…

Unlock the Power of Colour Psychology in Branding: Master the Art of Emotional Connection

,

Colour psychology in branding studies how colours influence perceptions and behaviours, particularly in relation to brands and marketing. Colour meanings are deeply ingrained in our experiences​. Different colours evoke different…