Elegant bohemian brand design for an elopement photographer
Henriette of Perla Photography came to me as part of another brand collaboration with Photographer’s coach Ingvild Kolnes. Henriette is a multi-passionate photographer who offers Elopement and wedding photography for nature-loving couples in Norway as well as stunning portraits and family photography. She also loves shooting creative editorial and brand photography and struggled to create…
A bold & bright brand makeover for a fun-loving wedding photographer
If you’re looking for bold and bright brand inspiration, buckle your seatbelt. This brand glow-up is truly sensational. Not only does this photographer’s brand truly stand out amongst the competition, but it’s also supporting this photographer in creating a creative business she loves that is completely aligned with her mission of making wedding photography fun!…
In the first of my behind-the-brand story series, I’m joined by Janet Camela, founder of Rebalance Massage London. Janet specialises in remedial massage, scar massage and reflexology for women’s health. What to expect Janet shares the story behind her brand, and we discuss why she became a massage therapist. We also discuss her back surgery…
SEO is a valuable marketing tool for any business with a website. And it’s constantly evolving; what worked a few years ago won’t get you results today. So I’ve created The Ultimate Coaches guide to SEO for 2024 to help you understand what’s working in the world of SEO today. What is SEO for Coaches…
Understanding Google’s EEAT Algorithm: Why Experience is Now Crucial for SEO
Google’s EEAT framework—incorporating Experience, Expertise, Authority, and Trust—has become a fundamental element of the search algorithm, enhancing content quality and relevance across the web, especially for high-stakes YMYL (your money or your life) content. Google’s EEAT update added ‘Experience’ to their EAT algorithm, setting a new standard for ranking content online, favouring creators who can…
Your brand values should be an integral part of building your brand. They’re an essential part of any brand strategy, and you should choose values that resonate strongly with who you are and what your brand stands for. You’ll find over 350 different values in this comprehensive list, but it’s not exhaustive. Use this list…
This essential branding guide for therapists has been crafted with therapists and counsellors in mind, with specific examples and case studies to help you create a stand-out brand. If you want to grow and scale your therapy practice, create an online presence or uplevel your business by crafting a professional brand, I’ve got you. Why branding…
Calming & professional. A soulful brand for an integrative medicine doctor in California Dr Ann Seide approached me to create a brand and website that reflected her professional credentials. She wanted to reflect her professional values and authority as a medical doctor with over 25 years of experience. As director of palliative care at Los…
A cult status brand for a Reformer Pilates Studio that’s breaking the status quo. “We’re clear about who we are, and we’re not going to be like the other reformer studios.” Way to throw down the gauntlet to your brand designer! The challenge for this Reformer Pilates brand was balancing appeal to a wider audience…
A calming, feminine brand identity for a remedial massage therapist & scar work practitioner “A massage brand to stand out from the crowd”. Janet from Rebalance Massage approached me to uplevel her brand and create a website where clients could book direct. Rebalance is a London-based massage therapist and scar work specialist working exclusively with…
