The Secret Power of Brand Embodiment
Nowadays, it’s not enough to ‘design’ a beautiful brand. You can’t simply say that your brand stands for something and have loyal customers flock to buy from you. The secret behind the most successful brands is authenticity – these brands truly embody everything that they claim to stand for. When you embody your personal brand,…
Colourful brand design for a Jewellery Designer
Laura De Zordo creates one-of-a-kind handcrafted gemstone jewellery from her studio in East Hampshire. Fuelled by an obsession for colour and sourcing beautiful gemstones from across the world, Laura’s bold creations offer an escape from the every day and bring the colours of the world to the wearer. Each stone is hand-selected by Laura for…
Harley Street & TV Nutritionist Brand & Web Design
TV nutritionist Yvonne Bishop Weston approached me to rebrand her successful nutritionist practice in lockdown when she had to move her Harley Street nutrition clinic back to her New Forest clinic. Yvonne is a well-respected nutritionist with over 20 years of experience serving high-profile clients worldwide from her Harley Street clinic. But her visual brand…
Elegant bohemian brand design for an elopement photographer
Henriette of Perla Photography came to me as part of another brand collaboration with Photographer’s coach Ingvild Kolnes. Henriette is a multi-passionate photographer who offers Elopement and wedding photography for nature-loving couples in Norway as well as stunning portraits and family photography. She also loves shooting creative editorial and brand photography and struggled to create…
A bold & bright brand makeover for a fun-loving wedding photographer
If you’re looking for bold and bright brand inspiration, buckle your seatbelt. This brand glow-up is truly sensational. Not only does this photographer’s brand truly stand out amongst the competition, but it’s also supporting this photographer in creating a creative business she loves that is completely aligned with her mission of making wedding photography fun!…
Behind the brand story: Rebalance Massage
In the first of my behind-the-brand story series, I’m joined by Janet Camela, founder of Rebalance Massage London. Janet specialises in remedial massage, scar massage and reflexology for women’s health. What to expect Janet shares the story behind her brand, and we discuss why she became a massage therapist. We also discuss her back surgery…
SEO for Coaches: The Ultimate Guide 2024
SEO is a valuable marketing tool for any business with a website. And it’s constantly evolving; what worked a few years ago won’t get you results today. So I’ve created The Ultimate Coaches guide to SEO for 2024 to help you understand what’s working in the world of SEO today. What is SEO for Coaches…
Understanding Google’s EEAT Algorithm: Why Experience is Now Crucial for SEO
Google’s EEAT framework—incorporating Experience, Expertise, Authority, and Trust—has become a fundamental element of the search algorithm, enhancing content quality and relevance across the web, especially for high-stakes YMYL (your money or your life) content. Google’s EEAT update added ‘Experience’ to their EAT algorithm, setting a new standard for ranking content online, favouring creators who can…
Complete A-Z List of Brand Values
Your brand values should be an integral part of building your brand. They’re an essential part of any brand strategy, and you should choose values that resonate strongly with who you are and what your brand stands for. You’ll find over 350 different values in this comprehensive list, but it’s not exhaustive. Use this list…
Branding for Therapists: an essential guide
This essential branding guide for therapists has been crafted with therapists and counsellors in mind, with specific examples and case studies to help you create a stand-out brand. If you want to grow and scale your therapy practice, create an online presence or uplevel your business by crafting a professional brand, I’ve got you. Why branding…