Seide Integrative Health Brand & Website Design
Calming & professional. A soulful brand for an integrative medicine doctor in California Dr Ann Seide approached me to create a brand and website that reflected her professional credentials. She wanted to reflect her professional values and authority as a medical doctor with over 25 years of experience. As director of palliative care at Los…
The Springs Reformer Pilates Brand
A cult status brand for a Reformer Pilates Studio that’s breaking the status quo. “We’re clear about who we are, and we’re not going to be like the other reformer studios.” Way to throw down the gauntlet to your brand designer! The challenge for this Reformer Pilates brand was balancing appeal to a wider audience…
Rebalance Massage brand design
A calming, feminine brand identity for a remedial massage therapist & scar work practitioner “A massage brand to stand out from the crowd”. Janet from Rebalance Massage approached me to uplevel her brand and create a website where clients could book direct. Rebalance is a London-based massage therapist and scar work specialist working exclusively with…
Build a brand strategy in 10 steps
Building a brand strategy is an essential part of creating a successful brand. Although it can seem like a daunting task to build a brand strategy for your business, it’s worth investing the time upfront, because it will pay dividends for years to come. Most brand strategy articles that you’ll find online are written with…
Is your web hosting damaging your brand?
Web hosting is not something that most business owners give too much thought to, especially when it comes to our brand. It’s something that usually falls into the black hole of “techy stuff” that we either differ to someone else or choose the cheapest option. But as we build our brand, web hosting becomes pretty…
YMYL: The Google algorithm health & wellness brands need to know about
You may have heard about Google’s YMYL algorithm, and the impact it will have on your health and wellness business. But what is YMYL? What does it stand for? Who will be affected by it and how do you make sure that you’re not one of them? These are all questions we’ll answer in this…
Wildwood Nutrition Branding
BRAND STRATEGY | BRAND DESIGN | WEBSITE DESIGN Wildwood Nutrition: Behind the Brand Julie came to me as the final touches were being completed on the main house that would become home to her Naturopathic Nutrition Clinic and Retreat Centre in Hamble, Southampton. Julie had a crystal clear vision for what she wanted to achieve,…
What is a Brand Strategy & 5 reasons you need one
A brand strategy is like a roadmap for your business; it guides you every step of the way. It’s something that all businesses should have, regardless of size or industry type. In this article, we’ll dive deep into what is a brand strategy and look at five important reasons why having one can help any…
Brand Mood Board: The key to creating a consistent & beautiful brand
A brand mood board is a design tool that tells a visual story about your brand. It will help you create and maintain a consistent, beautiful look for your brand. Mood boards are key to designing the visual aesthetic of your brand’s identity. They include everything from type inspiration to colour palette, texture, and patterns—all…
The surprising power of brand touchpoints across your customer journey
Brand touchpoints can have a surprising power to reinforce and support your brand even in the most subtle of interactions with your customers. They offer an opportunity to consistently delight your customers, building trust and loyalty and strengthening your brand. Let’s start by defining what a brand touchpoint is: it’s any point at which one…