The first thing most business owners think about when they start a business, launch a new service or course is getting a logo designed. I understand the enthusiasm to get started and get your name out there but designing a logo before you create your brand is like putting the cart before the horse. It…
Louisa is a family friend so when she said she was launching her own dog grooming studio we were always going to work together. I absolutely loved working with Louisa on the brand strategy, which formed the basis for everything we did including a wholesale name change and highlighting her therapeutic approach as an integral…
Ask most business owners what they need help with in their business and they’ll tell you they need new ways to get clients. Clients are the lifeblood of our business so it’s important to have a strategies in place to attract new clients to our business. The reality is as business owners it’s easy to…
2020 has been unusual, to say the least, especially for us business owners and since most of us have spent the best part of the year holed up in our home offices here are some well-earned girl boss gift ideas for the boss babe in your life. There are some great gift ideas for female…
BRAND STRATEGY | BRAND DESIGN | WEB DESIGN The Project Dr Nina Fuller Shavel is an Integrative Medicine Doctor and director of Synthesis Clinic, based in Hampshire. Nina approached me to design her brand and website for her professional mentoring and online programmes. Nina has an impressive resume and blends her scientific background with her…
As a brand designer, I’m obsessed with fonts and font psychology. It’s not exaggerating to say that fonts have the power to make or break your brand and can seriously impact your credibility (don’t believe me, ask the CERN scientist who presented a groundbreaking presentation in Comic Sans). When I’m creating a custom brand identity…
Brand Lockdown Photoshoot – My Facetime Photoshoot
On the 23 March 2020, the UK announced it would be going into lockdown. 6 days after we cut short our trip to South Africa. At that point in time, we were told that lockdown would be reviewed after 3 weeks, little did we know we would be in lockdown for almost 4 months. The…
How to Build Quality Backlinks for SEO: 11 Strategies and Tips
In the competitive world of SEO, building quality backlinks is crucial for improving your search engine rankings and driving organic traffic to your website. In this guide, we’ll explore effective strategies for acquiring high-quality backlinks and why they are essential for SEO success. What Are Backlinks? Backlinks, also known as inbound or incoming links, are…
As a brand designer, I love to name the colours in my brand colour palettes but the importance of doing so never really hit me until I considered how much we lack in our vocabulary of colour names. If your colour vocabulary is lacking and you’re struggling to pinpoint your perfect brand colour, I’ve pulled…
Branding is one of the most important aspects of any business. It’s what defines your company and sets you apart from the competition. In this blog post, we will explore why Branding is so important – and how to make it work for you! So why is branding important? Branding allows you to shape and…
