A bold & bright brand makeover for a fun-loving wedding photographer

If you’re looking for bold and bright brand inspiration, buckle your seatbelt. This brand glow-up is truly sensational. Not only does this photographer’s brand truly stand out amongst the competition, but it’s also supporting this photographer in creating a creative business she loves that is completely aligned with her mission of making wedding photography fun!

I LOVE a brand collaboration, and this brand makeover has to be one of my favourites. Photographer’s business coach Ingvild Kolnes asked if I could provide brand direction and clarity for her coaching client Inese of Inese Photography. Ingvild ran with the ideas and built Inese’s new website, and Inese provided the new brand photography and Instagram creative.

The Brand Magic Process

My brand magic sessions are an intensive 90-minute session where we can focus on a specific area of your brand. It’s ideal if you have a strong brand vision and need inspiration to pull it all together yourself.

Fill out a questionnaire before our session, and we will pull together ideas on the day in real-time, creating a Canva Whiteboard or Pinterest board for inspiration. For Inese we focussed on a colour palette and font selection.

I also did an extra session to direct the brand messaging and create a cohesive brand story across Inese’s visuals and website, which she finessed with her coach.

brightly dressed bridesmaids lifting bridegroom over their heads laughing against dramatic mountain backdrop

The brand vision

Inese had already dived deep into the strategy side of her brand with the work she had done with her coach Ingvild and was looking for ways to bring out the ‘fun’ side of her personality and create a brand that showcased her unique, fun style of wedding photography.

Identifying a Unique Standout Advantage

Inese captures the unique personalities of her couples on their wedding day, and she captures the energy and fun of the day, encouraging all of the guests to get involved. She captures treasured memories and candid moments. She stands out from other wedding photographers in Norway because they generally favour a much more traditional approach. Inese is popular with a new generation of rebels who want more informal and fun wedding photos to reflect their true personalities.

We created brand statements to capture this sentiment:

  • Because you’re anything but average
  • These are not your grandma’s wedding photos…
  • Forget staged family photos… If you want a wedding album full of the moments you truly want to remember forever (like your Aunt Tuva dancing on the table) – I’m your girl.
  • You can’t pose laughter and emotion. So when I shoot your wedding, I come without a posing plan. Because, to me, capturing the unique essence of your big day is as magical as it gets.

Brand Vision to Visuals

We took Inese’s vision and created a fun moodboard to guide her brand visuals. Nothing says ‘fun’ like a bright, pop colour palette with added confetti. Retro-inspired display fonts added personality, and I selected some bright outfit inspiration and photo poses for Inese’s brand photography shoot.

I also walked Inese through her photography portfolio and we looked at ways to highlight and showcase her best work to attract her dream clients.

bright and colourful Brand moodboard for Fun wedding photographer with pinks, yellow and aqua blue photography
Bright and bold pink, yellow and aqua brand colour pallette for wedding photographer

The brand colour palette is filled with warm, bright colours, sorbet pink, sunshine yellow, aqua, turquoise, watermelon red and vanilla.

Brand Reveal

Inese rebranded her entire business, had a new website built, updated her Instagram feed and reel covers as well as refining her portfolio to showcase more fun wedding shots.

I recommended that she update her brand photography to express more of her extroverted personality and the shots were AMAZING! Inese’ clients love the energy that she brings to their big day and her brand now reflects that everywhere.

Photo of brand photographer, Inese, wearing a simple black dress before her rebrand
Inese’s brand photography before
Photo of brand photographer, Inese, wearing fun pink tinted sunglasses smiling after her rebrand
Photo of brand photographer, Inese, pulling a silly face, holding a confetti balloon that says best f**king day ever!
Before and after website rebrand shows dark, traditional wedding website befor eand bright yellow and aqua wedding website after
See Inese’s website at https://www.inesephoto.com
photographer instagram makeover before and after shows  inconsistent style before and curated bold, bright colourful feed after

Client Feedback

I feel so seen, so understood, I even got emotional because I have been trying to figure this out myself for the longest time. Danielle came prepared, and she delivered exactly what I was looking for. She gave amazing tips for my Instagram and a whole brand board, suggestions for colours and fonts, and most importantly, she put into words what I want to say to my client. If your brand doesn’t match your vision, you need her. Can’t wait to see it all on my website

Inese, Inese Photographie

Brand Magic Summary

This brand magic session was truly magical, and Inese has proven what you can do when you go all in to rebrand your business. If you’d like to see what’s possible for your business book a brand magic session here or if you’d like to book the full done-for-you, brand and web experience find out more here.

Danielle Garber

Danielle Garber

Brand designer and strategist with 20 years experience. I create and develop strategically aligned, stand out brands for coaches and consultants in the health & wellness, spiritual & personal development space. I help heart-centred entrepreneurs scale their impact and income through my integrative brand approach that encompasses strategy, design and brand-aligned SEO.

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