Brand Design Blogs

All the latest brand advice, tips and articles for brand design.

Brand Article Highlights

Branding for Therapists_an essential guide

Branding for Therapists: an essential guide

Brand moodboard with inspirational images of wellness entrepreneurs, type examples and colour palette

Brand Mood Board: The key to creating a consistent & beautiful brand

BrAND DESIGN     |     BrAND STRATEGY   |     BRAND PoRTFoLIO     |     SEo

Is it time to rebrand? 21 questions to answer

Is It Time to Rebrand? 21 Questions to Ask Yourself

Making the decision to rebrand your business isn’t always straightforward. While you might have a gut feeling that your brand no longer serves you, pinpointing exactly why and what type of rebrand you need can be challenging. Through my work with different brands across the health and wellness space and multiple different industries over the…

The Only 3 reasons for rebranding your business - brand strategy

The Only 3 Reasons for Rebranding Your Business

Behind every business owner’s decision to rebrand lies a powerful catalyst for change. After two decades of creating brands, I’ve discovered that while the surface-level reasons may vary, there are really only three core drivers behind every successful rebrand: Income, Impact, and Alignment. Understanding which of these motivates your desire to rebrand is crucial for…

Danielle_Garber_shares how to differentiate your wellness brand_be more you brand studio

How to Differentiate Your Wellness Brand

Standing out from the crowd is key if you want to attract your ideal clients, convey your value and stand out from the sea of sameness that is today’s digital landscape. But how do you convey your expertise and value when there are literally hundreds of thousands of people out there, all accessible at the…

Rebranding Beyond Us & Them brand and Website design on laptop

Rebranding Beyond Us & Them: Brand showcase

In the world of non-profit organizations, a strong brand identity and effective online presence are crucial for attracting support and driving impact. This case study explores the mammoth task of rebranding Beyond Us & Them, formerly known as Center for Council. Let me walk you through this comprehensive rebrand and website overhaul that we had…

Breathwork and Yoga Retreat Branding Brand Collateral

Elevating a Breathwork and Yoga Retreat: The Bluestone Brand Journey

A case study in integrated brand strategy for a transformative wellness experience In the world of wellness retreats, standing out requires more than just a peaceful setting and a few yoga classes. Bluestone Retreats approached us with a vision to create an immersive experience that combines evidence-based biohacking techniques with ancient spiritual wisdom. The challenge?…

Branding a Spiritual business with Be More You

The Ethics of Branding a Spiritual Business: Aligning Purpose with Prosperity

The Branding Dilemma in Spiritual Entrepreneurship In recent years, a debate has emerged within spiritual and wellness communities: Is it ethical to consider branding a spiritual business? This question has left many spiritual entrepreneurs feeling conflicted, wondering if marketing their services somehow diminishes the sacredness of their work. As a brand designer and strategist with…

Understanding the branding process Danielle Garber on Sustainable Photography Podcast

Understanding the branding process – Podcast Highlights

I spoke with Ingvild Kolnes, a photographer’s coach and host of the Sustainable Photography Podcast, about all things branding and understanding the branding process and how to navigate it. Ingvild and I have worked together on several brand projects, including Inese Photography and Perla Photography. We talk about the branding process I follow to create…

Academy of Modern Celebrancy colourful Brand Glow Up Moodboard

A colourful brand glow up & web redesign for AMC

The brief for this colourful brand glow up was to “create a brand that is vibrant, energetic, and uplifting and that also positions The Academy of Modern Celebrancy (AMC) as experts in its field.” Founder and CEO Jennifer Claire Constant is the face of the AMC brand, and she’s known for her rockstar energy, enthusiasm…

Strategic rebrand and SEO_AMC website on tablet

How a strategic rebrand and SEO skyrocketed sales for The Academy of Modern Celebrancy

The Academy of Modern Celebrancy (AMC) is one of the world’s leading providers of Celebrant training. They’ve trained hundreds of Celebrants worldwide and the quality of their training is next-level. I worked with founder & CEO Jennifer Claire when she first launched, so when she approached me about a strategic rebrand and SEO for the…

a tablet with The Loft Pilates Studio Brand Identity Design moodboard on it

The Loft Pilates Studio Brand Design

Sarah of the Loft Pilates approached me about rebranding her London-based studio as part of their 10-year birthday celebrations. She wanted a Pilates Studio brand that she could be proud of. The Loft Pilates Studio is one of the few fully equipped studios in Wandsworth, making it a true expert in the field. They have…