A calm, credentialed brand for a cross-cultural Vienna counsellor
A Vienna counsellor’s calm, credentialed brand and bilingual website, and how two new clients came to her through AI recommendations within three months.
What Color Represents Mental Health? Colors for Health, Wellness and Healing
Green is the color of mental health awareness. Calm and healing are a separate question, and the answer sits in the shade. What the research shows.
What Color Represents Hope? Colors for Hope and Positive Energy
Green is the traditional color of hope, yellow the color linked with joy. What each means, which color has the highest energy, and how brands use them.
What Color Represents Strength? Colors for Strength and Power
Red is the traditional color of physical strength. Black, deep blue, brown, purple and gold stand for authority, steadiness and status. What each means.
An intelligent movement brand for Guildford’s only fully equipped Pilates studio
How a fully equipped Pilates studio in Guildford turned fifteen years of expert, injury-aware teaching into a brand and website people can see from the outside.
A decadent, art-inspired brand for a Seattle sex and relationship therapist
How a Seattle sex and relationship therapist got a bold, art-inspired brand and website that built trust and filled her new practice within six weeks.
A thoughtful psychotherapy and executive coaching brand that speaks to three audiences at once
Karen E Sherwood is a Psychotherapist, Psychoanalyst, and Executive Leadership Coach who empowers individuals to unlock their full potential through deep self-discovery and personal growth. She has decades of clinical expertise with a passion for nurturing transformative change. As a respected Psychoanalyst, her clinic has been fully booked for many years. But when her supervisory…
Is It Time to Rebrand? 21 Questions to Ask Yourself
Making the decision to rebrand your business isn’t always straightforward. While you might have a gut feeling that your brand no longer serves you, pinpointing exactly why and what type of rebrand you need can be challenging. Through my work with different brands across the health and wellness space and multiple different industries over the…
The Only 3 Reasons for Rebranding Your Business
Behind every business owner’s decision to rebrand lies a powerful catalyst for change. After two decades of creating brands, I’ve discovered that while the surface-level reasons may vary, there are really only three core drivers behind every successful rebrand: Income, Impact, and Alignment. Understanding which of these motivates your desire to rebrand is crucial for…
How to Differentiate Your Wellness Brand
Standing out from the crowd is key if you want to attract your ideal clients, convey your value and stand out from the sea of sameness that is today’s digital landscape. But how do you convey your expertise and value when there are literally hundreds of thousands of people out there, all accessible at the…
