Is It Time to Rebrand? 21 Questions to Ask Yourself
Making the decision to rebrand your business isn’t always straightforward. While you might have a gut feeling that your brand no longer serves you, pinpointing exactly why and what type of rebrand you need can be challenging. Through my work with different brands across the health and wellness space and multiple different industries over the…
Behind every business owner’s decision to rebrand lies a powerful catalyst for change. After two decades of creating brands, I’ve discovered that while the surface-level reasons may vary, there are really only three core drivers behind every successful rebrand: Income, Impact, and Alignment. Understanding which of these motivates your desire to rebrand is crucial for…
Standing out from the crowd is key if you want to attract your ideal clients, convey your value and stand out from the sea of sameness that is today’s digital landscape. But how do you convey your expertise and value when there are literally hundreds of thousands of people out there, all accessible at the…
In the world of non-profit organizations, a strong brand identity and effective online presence are crucial for attracting support and driving impact. This case study explores the mammoth task of rebranding Beyond Us & Them, formerly known as Center for Council. Let me walk you through this comprehensive rebrand and website overhaul that we had…
Elevating a Breathwork and Yoga Retreat: The Bluestone Brand Journey
A case study in integrated brand strategy for a transformative wellness experience In the world of wellness retreats, standing out requires more than just a peaceful setting and a few yoga classes. Bluestone Retreats approached us with a vision to create an immersive experience that combines evidence-based biohacking techniques with ancient spiritual wisdom. The challenge?…
The Ethics of Branding a Spiritual Business: Aligning Purpose with Prosperity
The Branding Dilemma in Spiritual Entrepreneurship In recent years, a debate has emerged within spiritual and wellness communities: Is it ethical to consider branding a spiritual business? This question has left many spiritual entrepreneurs feeling conflicted, wondering if marketing their services somehow diminishes the sacredness of their work. As a brand designer and strategist with…
Understanding the branding process – Podcast Highlights
I spoke with Ingvild Kolnes, a photographer’s coach and host of the Sustainable Photography Podcast, about all things branding and understanding the branding process and how to navigate it. Ingvild and I have worked together on several brand projects, including Inese Photography and Perla Photography. We talk about the branding process I follow to create…
The brief for this colourful brand glow up was to “create a brand that is vibrant, energetic, and uplifting and that also positions The Academy of Modern Celebrancy (AMC) as experts in its field.” Founder and CEO Jennifer Claire Constant is the face of the AMC brand, and she’s known for her rockstar energy, enthusiasm…
How a strategic rebrand and SEO skyrocketed sales for The Academy of Modern Celebrancy
The Academy of Modern Celebrancy (AMC) is one of the world’s leading providers of Celebrant training. They’ve trained hundreds of Celebrants worldwide and the quality of their training is next-level. I worked with founder & CEO Jennifer Claire when she first launched, so when she approached me about a strategic rebrand and SEO for the…
Sarah of the Loft Pilates approached me about rebranding her London-based studio as part of their 10-year birthday celebrations. She wanted a Pilates Studio brand that she could be proud of. The Loft Pilates Studio is one of the few fully equipped studios in Wandsworth, making it a true expert in the field. They have…