Brand Design Blogs

All the latest brand advice, tips and articles for brand design.

Brand Article Highlights

Branding for Therapists_an essential guide

Branding for Therapists: an essential guide

Danielle Garber_brand strategist_ stood infront of ceiling height brand moodboard

Brand Design: How to inspire authority and trust

Brand moodboard with inspirational images of wellness entrepreneurs, type examples and colour palette

Brand Mood Board: The key to creating a consistent & beautiful brand

BrAND DESIGN     |     BrAND STRATEGY   |     BRAND PoRTFoLIO     |     SEo

Brand values A-Z list_Be More You

Complete A-Z List of Brand Values

Your brand values should be an integral part of building your brand. They’re an essential part of any brand strategy, and you should choose values that resonate strongly with who you are and what your brand stands for. You’ll find over 350 different values in this comprehensive list, but it’s not exhaustive. Use this list…

Branding for Therapists_an essential guide

Branding for Therapists: an essential guide

This essential branding guide for therapists has been crafted with therapists and counsellors in mind, with specific examples and case studies to help you create a stand-out brand. If you want to grow and scale your therapy practice, create an online presence or uplevel your business by crafting a professional brand, I’ve got you. Why branding…

Seide integrative health brand design moodboard

Seide Integrative Health Brand & Website Design

Calming & professional. A soulful brand for an integrative medicine doctor in California Dr Ann Seide approached me to create a brand and website that reflected her professional credentials. She wanted to reflect her professional values and authority as a medical doctor with over 25 years of experience. As director of palliative care at Los…

moodboard for The Springs reformer studio pilates brand design

The Springs Reformer Pilates Brand

A cult status brand for a Reformer Pilates Studio that’s breaking the status quo. “We’re clear about who we are, and we’re not going to be like the other reformer studios.” Way to throw down the gauntlet to your brand designer! The challenge for this Reformer Pilates brand was balancing appeal to a wider audience…

Pages from a Brand strategy document that make up how to build a brand strategy in 10 steps

Build a brand strategy in 10 steps

Building a brand strategy is an essential part of creating a successful brand. Although it can seem like a daunting task to build a brand strategy for your business, it’s worth investing the time upfront, because it will pay dividends for years to come. Most brand strategy articles that you’ll find online are written with…

Is your web hosting damaging your brand hero image shows laptop with slow loading web page open on desk in front of brand moodboard

Is your web hosting damaging your brand?

Web hosting is not something that most business owners give too much thought to, especially when it comes to our brand. It’s something that usually falls into the black hole of “techy stuff” that we either differ to someone else or choose the cheapest option. But as we build our brand, web hosting becomes pretty…

Brand strategy document showing brand mood board and brand essence pillars with notebook

What is a Brand Strategy & 5 reasons you need one

A brand strategy is like a roadmap for your business; it guides you every step of the way. It’s something that all businesses should have, regardless of size or industry type. In this article, we’ll dive deep into what is a brand strategy and look at five important reasons why having one can help any…

Danielle Garber_brand strategist_ stood infront of ceiling height brand moodboard

Brand Design: How to inspire authority and trust

The simple truth is this. Humans are not logical animals, we long for connection and buy on emotion. So if you want to succeed in business you need to be able to connect with your clients on an emotional level. This is where brand design comes in. Brands that are designed to transcend logic and…

Brand moodboard with inspirational images of wellness entrepreneurs, type examples and colour palette

Brand Mood Board: The key to creating a consistent & beautiful brand

A brand mood board is a design tool that tells a visual story about your brand. It will help you create and maintain a consistent, beautiful look for your brand. Mood boards are key to designing the visual aesthetic of your brand’s identity. They include everything from type inspiration to colour palette, texture and patterns…

the importance of brand touchpoints - brand moodboard

The surprising power of brand touchpoints across your customer journey

Brand touchpoints can have a surprising power to reinforce and support your brand even in the most subtle of interactions with your customers. They offer an opportunity to consistently delight your customers, building trust and loyalty and strengthening your brand. Let’s start by defining what a brand touchpoint is: it’s any point at which one…