The Springs Reformer Pilates Brand
A cult status brand for a Reformer Pilates Studio that’s breaking the status quo. “We’re clear about who we are, and we’re not going to be like the other reformer studios.” Way to throw down the gauntlet to your brand designer! The challenge for this Reformer Pilates brand was balancing appeal to a wider audience…
Build a brand strategy in 10 steps
Building a brand strategy is an essential part of creating a successful brand. Although it can seem like a daunting task to build a brand strategy for your business, it’s worth investing the time upfront, because it will pay dividends for years to come. Most brand strategy articles that you’ll find online are written with…
Is your web hosting damaging your brand?
Web hosting is not something that most business owners give too much thought to, especially when it comes to our brand. It’s something that usually falls into the black hole of “techy stuff” that we either differ to someone else or choose the cheapest option. But as we build our brand, web hosting becomes pretty…
What is a Brand Strategy & 5 reasons you need one
A brand strategy is like a roadmap for your business; it guides you every step of the way. It’s something that all businesses should have, regardless of size or industry type. In this article, we’ll dive deep into what is a brand strategy and look at five important reasons why having one can help any…
Brand Mood Board: The key to creating a consistent & beautiful brand
A brand mood board is a design tool that tells a visual story about your brand. It will help you create and maintain a consistent, beautiful look for your brand. Mood boards are key to designing the visual aesthetic of your brand’s identity. They include everything from type inspiration to colour palette, texture, and patterns—all…
The surprising power of brand touchpoints across your customer journey
Brand touchpoints can have a surprising power to reinforce and support your brand even in the most subtle of interactions with your customers. They offer an opportunity to consistently delight your customers, building trust and loyalty and strengthening your brand. Let’s start by defining what a brand touchpoint is: it’s any point at which one…
Brand Vs Logo: What’s the difference
The first thing most business owners think about when they start a business, launch a new service or course is getting a logo designed. I understand the enthusiasm to get started and get your name out there but designing a logo before you create your brand is like putting the cart before the horse. It…
Forest Tails Dog Grooming Brand Reveal
Louisa is a family friend so when she said she was launching her own dog grooming studio we were always going to work together. I absolutely loved working with Louisa on the brand strategy, which formed the basis for everything we did including a wholesale name change and highlighting her therapeutic approach as an integral…
Integrative Medicine Doctor Brand Design
BRAND STRATEGY | BRAND DESIGN | WEB DESIGN The Project Dr Nina Fuller Shavel is an Integrative Medicine Doctor and director of Synthesis Clinic, based in Hampshire. Nina approached me to design her brand and website for her professional mentoring and online programmes. Nina has an impressive resume and blends her scientific background with her…
The best free boho fonts
As a brand designer, I’m obsessed with fonts and font psychology. It’s not exaggerating to say that fonts have the power to make or break your brand and can seriously impact your credibility (don’t believe me, ask the CERN scientist who presented a groundbreaking presentation in Comic Sans). When I’m creating a custom brand identity…