In the world of non-profit organizations, a strong brand identity and effective online presence are crucial for attracting support and driving impact. This case study explores the mammoth task of rebranding Beyond Us & Them, formerly known as Center for Council. Let me walk you through this comprehensive rebrand and website overhaul that we had…
The Ethics of Branding a Spiritual Business: Aligning Purpose with Prosperity
The Branding Dilemma in Spiritual Entrepreneurship In recent years, a debate has emerged within spiritual and wellness communities: Is it ethical to consider branding a spiritual business? This question has left many spiritual entrepreneurs feeling conflicted, wondering if marketing their services somehow diminishes the sacredness of their work. As a brand designer and strategist with…
Understanding the branding process – Podcast Highlights
I spoke with Ingvild Kolnes, a photographer’s coach and host of the Sustainable Photography Podcast, about all things branding and understanding the branding process and how to navigate it. Ingvild and I have worked together on several brand projects, including Inese Photography and Perla Photography. We talk about the branding process I follow to create…
Google Search Leak 2024: What Wellness Brands Can Learn
Recently, a major leak of Google’s Search algorithm has provided unprecedented insights into how the search giant ranks content. In the competitive world of health and wellness, mastering SEO is essential for brands looking to establish authority and reach their target audience. Discover some of the biggest takeaways for wellness brands from the Google Search…
Building Brand Authority & Trust with Strategic Brand Design
As a health and wellness professional, building your brand authority is crucial for success in today’s competitive market. With the proliferation of online health information and the challenge of distinguishing credible sources, establishing trust and credibility has become more important than ever. This article explores the concept of brand authority, why it matters in the…
Global Wellness Market Trends 2024: Crafting Authentic Wellness Brands in a $1.8 Trillion Industry
As we step into 2024, the global wellness market is poised to reach an astounding $1.8 trillion, according to recent research by McKinsey & Company. This surge is driven by evolving consumer needs and emerging global wellness trends 2024 that are reshaping our industry in profound ways. For visionary entrepreneurs and wellness professionals like you,…
Being More You: How Authentic Branding Transforms Your Wellness Brand
I named my business Be More You because the belief that brands should be built around the founders guiding principles and energy, forms the foundation of everything I do. It’s people, not products that are the real point of difference in any business. In the bustling health and wellness industry, standing out from the crowd…
How to write an authoritative about me page for health wellness professionals
Understanding the importance of an about me page for health wellness professionals Research shows that your ‘about me’ page is one of the most visited pages on your website. It’s often a key part of the decision-making process as potential customers decide whether to buy from you. If you’re a health and wellness professional, an…
Authentic Brand Communication During Crisis: A Guide for wellness brands
In recent years, the world has experienced an unprecedented series of crises that have profoundly impacted individuals, communities, and businesses alike. From the global COVID-19 pandemic to refugee crises, wars, and human rights atrocities, it seems we’re constantly navigating brand communication during crisis and turbulent times. As health and wellness professionals, you may feel an…
How a strategic rebrand and SEO skyrocketed sales for The Academy of Modern Celebrancy
The Academy of Modern Celebrancy (AMC) is one of the world’s leading providers of Celebrant training. They’ve trained hundreds of Celebrants worldwide and the quality of their training is next-level. I worked with founder & CEO Jennifer Claire when she first launched, so when she approached me about a strategic rebrand and SEO for the…
