The Secret Power of Brand Embodiment

the secret power of brand embodiment header

Nowadays, it’s not enough to ‘design’ a beautiful brand. You can’t simply say that your brand stands for something and have loyal customers flock to buy from you. The secret behind the most successful brands is authenticity – these brands truly embody everything that they claim to stand for. When you embody your personal brand,…

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Colourful brand design for a Jewellery Designer

Laura de zordo brand design on a laptop

Laura De Zordo creates one-of-a-kind handcrafted gemstone jewellery from her studio in East Hampshire. Fuelled by an obsession for colour and sourcing beautiful gemstones from across the world, Laura’s bold creations offer an escape from the every day and bring the colours of the world to the wearer. Each stone is hand-selected by Laura for…

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Branding for Therapists: an essential guide

Branding for Therapists_an essential guide

This essential branding guide for therapists has been crafted with therapists and counsellors in mind, with specific examples and case studies to help you create a stand-out brand. If you want to grow and scale your therapy practice, create an online presence or uplevel your business by crafting a professional brand, I’ve got you. Why branding…

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Build a brand strategy in 10 steps

Pages from a Brand strategy document that make up how to build a brand strategy in 10 steps

Building a brand strategy is an essential part of creating a successful brand. Although it can seem like a daunting task to build a brand strategy for your business, it’s worth investing the time upfront, because it will pay dividends for years to come. Most brand strategy articles that you’ll find online are written with…

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What is a Brand Strategy & 5 reasons you need one

Brand strategy document showing brand mood board and brand essence pillars with notebook

A brand strategy is like a roadmap for your business; it guides you every step of the way. It’s something that all businesses should have, regardless of size or industry type. In this article, we’ll dive deep into what is a brand strategy and look at five important reasons why having one can help any…

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