Is It Time to Rebrand? 21 Questions to Ask Yourself
Making the decision to rebrand your business isn’t always straightforward. While you might have a gut feeling that your brand no longer serves you, pinpointing exactly why and what type of rebrand you need can be challenging. Through my work with different brands across the health and wellness space and multiple different industries over the…
Behind every business owner’s decision to rebrand lies a powerful catalyst for change. After two decades of creating brands, I’ve discovered that while the surface-level reasons may vary, there are really only three core drivers behind every successful rebrand: Income, Impact, and Alignment. Understanding which of these motivates your desire to rebrand is crucial for…
Standing out from the crowd is key if you want to attract your ideal clients, convey your value and stand out from the sea of sameness that is today’s digital landscape. But how do you convey your expertise and value when there are literally hundreds of thousands of people out there, all accessible at the…
In the world of non-profit organizations, a strong brand identity and effective online presence are crucial for attracting support and driving impact. This case study explores the mammoth task of rebranding Beyond Us & Them, formerly known as Center for Council. Let me walk you through this comprehensive rebrand and website overhaul that we had…
The Ethics of Branding a Spiritual Business: Aligning Purpose with Prosperity
The Branding Dilemma in Spiritual Entrepreneurship In recent years, a debate has emerged within spiritual and wellness communities: Is it ethical to consider branding a spiritual business? This question has left many spiritual entrepreneurs feeling conflicted, wondering if marketing their services somehow diminishes the sacredness of their work. As a brand designer and strategist with…
Understanding the branding process – Podcast Highlights
I spoke with Ingvild Kolnes, a photographer’s coach and host of the Sustainable Photography Podcast, about all things branding and understanding the branding process and how to navigate it. Ingvild and I have worked together on several brand projects, including Inese Photography and Perla Photography. We talk about the branding process I follow to create…
Google Search Leak 2024: What Wellness Brands Can Learn
Recently, a major leak of Google’s Search algorithm has provided unprecedented insights into how the search giant ranks content. In the competitive world of health and wellness, mastering SEO is essential for brands looking to establish authority and reach their target audience. Discover some of the biggest takeaways for wellness brands from the Google Search…
Building Brand Authority & Trust with Strategic Brand Design
As a health and wellness professional, building your brand authority is crucial for success in today’s competitive market. With the proliferation of online health information and the challenge of distinguishing credible sources, establishing trust and credibility has become more important than ever. This article explores the concept of brand authority, why it matters in the…
Global Wellness Market Trends 2024: Crafting Authentic Wellness Brands in a $1.8 Trillion Industry
As we step into 2024, the global wellness market is poised to reach an astounding $1.8 trillion, according to recent research by McKinsey & Company. This surge is driven by evolving consumer needs and emerging global wellness trends 2024 that are reshaping our industry in profound ways. For visionary entrepreneurs and wellness professionals like you,…
Being More You: How Authentic Branding Transforms Your Wellness Brand
I named my business Be More You because the belief that brands should be built around the founders guiding principles and energy, forms the foundation of everything I do. It’s people, not products that are the real point of difference in any business. In the bustling health and wellness industry, standing out from the crowd…
