Brand Strategy blogs

See the brand strategy articles and resources .

Top strategy blogs

Branding for Therapists_an essential guide

Branding for Therapists: an essential guide

Pages from a Brand strategy document that make up how to build a brand strategy in 10 steps

Build a brand strategy in 10 steps

Brand strategy document showing brand mood board and brand essence pillars with notebook

What is a Brand Strategy & 5 reasons you need one

BrAND DESIGN     |     BrAND STRATEGY   |     BRAND PoRTFoLIO     |     SEo

Strategic rebrand and SEO_AMC website on tablet

How a strategic rebrand and SEO skyrocketed sales for The Academy of Modern Celebrancy

The Academy of Modern Celebrancy (AMC) is one of the world’s leading providers of Celebrant training. They’ve trained hundreds of Celebrants worldwide and the quality of their training is next-level. I worked with founder & CEO Jennifer Claire when she first launched, so when she approached me about a strategic rebrand and SEO for the…

Colour psychology in branding

Unlock the Power of Colour Psychology in Branding: Master the Art of Emotional Connection

Colour psychology in branding studies how colours influence perceptions and behaviours, particularly in relation to brands and marketing. Colour meanings are deeply ingrained in our experiences​. Different colours evoke different emotions and associations, making them powerful tools in branding and design. In branding, colour psychology is about choosing colours that align with a brand’s identity,…

the secret power of brand embodiment header

The Secret Power of Brand Embodiment

Nowadays, it’s not enough to ‘design’ a beautiful brand. You can’t simply say that your brand stands for something and have loyal customers flock to buy from you. The secret behind the most successful brands is authenticity – these brands truly embody everything that they claim to stand for. When you embody your personal brand,…

Laura de zordo brand design on a laptop

Colourful brand design for a Jewellery Designer

Laura De Zordo creates one-of-a-kind handcrafted gemstone jewellery from her studio in East Hampshire. Fuelled by an obsession for colour and sourcing beautiful gemstones from across the world, Laura’s bold creations offer an escape from the every day and bring the colours of the world to the wearer. Each stone is hand-selected by Laura for…

Branding for Therapists_an essential guide

Branding for Therapists: an essential guide

This essential branding guide for therapists has been crafted with therapists and counsellors in mind, with specific examples and case studies to help you create a stand-out brand. If you want to grow and scale your therapy practice, create an online presence or uplevel your business by crafting a professional brand, I’ve got you. Why branding…

Pages from a Brand strategy document that make up how to build a brand strategy in 10 steps

Build a brand strategy in 10 steps

Building a brand strategy is an essential part of creating a successful brand. Although it can seem like a daunting task to build a brand strategy for your business, it’s worth investing the time upfront, because it will pay dividends for years to come. Most brand strategy articles that you’ll find online are written with…

Brand strategy document showing brand mood board and brand essence pillars with notebook

What is a Brand Strategy & 5 reasons you need one

A brand strategy is like a roadmap for your business; it guides you every step of the way. It’s something that all businesses should have, regardless of size or industry type. In this article, we’ll dive deep into what is a brand strategy and look at five important reasons why having one can help any…

Brand moodboard with inspirational images of wellness entrepreneurs, type examples and colour palette

Brand Mood Board: The key to creating a consistent & beautiful brand

A brand mood board is a design tool that tells a visual story about your brand. It will help you create and maintain a consistent, beautiful look for your brand. Mood boards are key to designing the visual aesthetic of your brand’s identity. They include everything from type inspiration to colour palette, texture and patterns…