How to write an authoritative about me page for health wellness professionals
Understanding the importance of an about me page for health wellness professionals Research shows that your ‘about me’ page is one of the most visited pages on your website. It’s often a key part of the decision-making process as potential customers decide whether to buy from you. If you’re a health and wellness professional, an…
Authentic Brand Communication During Crisis: A Guide for wellness brands
In recent years, the world has experienced an unprecedented series of crises that have profoundly impacted individuals, communities, and businesses alike. From the global COVID-19 pandemic to refugee crises, wars, and human rights atrocities, it seems we’re constantly navigating brand communication during crisis and turbulent times. As health and wellness professionals, you may feel an…
How a strategic rebrand and SEO skyrocketed sales for The Academy of Modern Celebrancy
The Academy of Modern Celebrancy (AMC) is one of the world’s leading providers of Celebrant training. They’ve trained hundreds of Celebrants worldwide and the quality of their training is next-level. I worked with founder & CEO Jennifer Claire when she first launched, so when she approached me about a strategic rebrand and SEO for the…
Unlock the Power of Colour Psychology in Branding: Master the Art of Emotional Connection
Colour psychology in branding studies how colours influence perceptions and behaviours, particularly in relation to brands and marketing. Colour meanings are deeply ingrained in our experiences. Different colours evoke different emotions and associations, making them powerful tools in branding and design. In branding, colour psychology is about choosing colours that align with a brand’s identity,…
The Secret Power of Brand Embodiment
Nowadays, it’s not enough to ‘design’ a beautiful brand. You can’t simply say that your brand stands for something and have loyal customers flock to buy from you. The secret behind the most successful brands is authenticity – these brands truly embody everything that they claim to stand for. When you embody your personal brand,…
Colourful brand design for a Jewellery Designer
Laura De Zordo creates one-of-a-kind handcrafted gemstone jewellery from her studio in East Hampshire. Fuelled by an obsession for colour and sourcing beautiful gemstones from across the world, Laura’s bold creations offer an escape from the every day and bring the colours of the world to the wearer. Each stone is hand-selected by Laura for…
Branding for Therapists: an essential guide
This essential branding guide for therapists has been crafted with therapists and counsellors in mind, with specific examples and case studies to help you create a stand-out brand. If you want to grow and scale your therapy practice, create an online presence or uplevel your business by crafting a professional brand, I’ve got you. Why branding…
Build a brand strategy in 10 steps
Building a brand strategy is an essential part of creating a successful brand. Although it can seem like a daunting task to build a brand strategy for your business, it’s worth investing the time upfront, because it will pay dividends for years to come. Most brand strategy articles that you’ll find online are written with…
What is a Brand Strategy & 5 reasons you need one
A brand strategy is like a roadmap for your business; it guides you every step of the way. It’s something that all businesses should have, regardless of size or industry type. In this article, we’ll dive deep into what is a brand strategy and look at five important reasons why having one can help any…
Brand Mood Board: The key to creating a consistent & beautiful brand
A brand mood board is a design tool that tells a visual story about your brand. It will help you create and maintain a consistent, beautiful look for your brand. Mood boards are key to designing the visual aesthetic of your brand’s identity. They include everything from type inspiration to colour palette, texture, and patterns—all…