Brand

On the 23 March 2020, the UK announced it would be going into lockdown. 6 days after we cut short our trip to South Africa. At that point in time, we were told that lockdown would be reviewed after 3 weeks, little did we know we would be in lockdown for almost 4 months. The…

As a brand designer, I love to name the colours in my brand colour palettes but the importance of doing so never really hit me until I considered how much we lack in our vocabulary of colour names. If your colour vocabulary is lacking and you’re struggling to pinpoint your perfect brand colour, I’ve pulled…

It’s easy to think of branding as the type of thing you worry about if you’re a business like Nike, Tiffany or Coca Cola but Branding has become an essential part of any business’s success. In our online world where anyone can set a business up overnight a brand provides vital signals to customers to…