Brand
Complete A-Z List of Brand Values
Your brand values should be an integral part of building your brand. They’re an essential part of any brand strategy, and you should choose values that resonate strongly with who you are and what your brand stands for. You’ll find over 350 different values in this comprehensive list, but it’s not exhaustive. Use this list…
Read MoreBranding for Therapists: an essential guide
This essential branding guide for therapists has been crafted with therapists and counsellors in mind, with specific examples and case studies to help you create a stand-out brand. If you want to grow and scale your therapy practice, create an online presence or uplevel your business by crafting a professional brand, I’ve got you. Why branding…
Read MoreSeide Integrative Health Brand & Website Design
Calming & professional. A soulful brand for an integrative medicine doctor in California Dr Ann Seide approached me to create a brand and website that reflected her professional credentials. She wanted to reflect her professional values and authority as a medical doctor with over 25 years of experience. As director of palliative care at Los…
Read MoreThe Springs Reformer Pilates Brand
A cult status brand for a Reformer Pilates Studio that’s breaking the status quo. “We’re clear about who we are, and we’re not going to be like the other reformer studios.” Way to throw down the gauntlet to your brand designer! The challenge for this Reformer pilates brand was balancing appeal to a wider audience,…
Read MoreBuild a brand strategy in 10 steps
Building a brand strategy is an essential part of creating a successful brand. Although it can seem like a daunting task to build a brand strategy for your business, it’s worth investing the time upfront, because it will pay dividends for years to come. Most brand strategy articles that you’ll find online are written with…
Read MoreBrand Design: How to inspire authority and trust
The simple truth is this. Humans are not logical animals, we long for connection and buy on emotion. So if you want to succeed in business you need to be able to connect with your clients on an emotional level. This is where brand design comes in. Brands that are designed to transcend logic and…
Read MoreBrand Mood Board: The key to creating a consistent & beautiful brand
A brand mood board is a design tool that tells a visual story about your brand. It will help you create and maintain a consistent, beautiful look for your brand. Mood boards are key to designing the visual aesthetic of your brand’s identity. They include everything from type inspiration, to colour palette, texture and patterns…
Read MoreThe surprising power of brand touchpoints across your customer journey
In this blog post, we will explore the power of brand touchpoints across your customer journey. We’ll discuss what they are and why they’re so important to consider. Let’s start by defining what a brand touchpoint is: it’s any point at which one of your customers interacts with your company in some way, whether it’s…
Read MoreBrand Vs Logo: What’s the difference
The first thing most business owners think about when they start a business, launch a new service or course is getting a logo designed. I understand the enthusiasm to get started and get your name out there but designing a logo before you create your brand is like putting the cart before the horse. It…
Read MoreForest Tails Dog Grooming Brand Reveal
Louisa is a family friend so when she said she was launching her own dog grooming studio we were always going to work together. I absolutely loved working with Louisa on the brand strategy, which formed the basis for everything we did including a wholesale name change and highlighting her therapeutic approach as an integral…
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