Build a brand strategy in 10 steps

Build a brand strategy in 10 steps_be more you_dangerously good ideas

Building a brand strategy is an essential part of creating a successful brand. Although it can seem like a daunting task to build a brand strategy for your business, it’s worth investing the time upfront, because it will pay dividends for years to come. Most brand strategy articles that you’ll find online are written with…

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What is a Brand Strategy & 5 reasons you need one

Wildwood Nutrition brand strategy example

When it comes to brand design, the first thing everyone focuses on is their logo, or a business card. It’s a common mistake that many people make, putting the cart before the horse. Brand strategy is the essential foundation on which any brand is built. Without it your brand will lack substance, direction and impact.…

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Brand Design: How to inspire authority and trust

Brand design process

The simple truth is this. Humans are not logical animals, we long for connection and buy on emotion. So if you want to succeed in business you need to be able to connect with your clients on an emotional level. This is where brand design comes in. Brands that are designed to transcend logic and…

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Brand Vs Logo: What’s the difference

Be more you brand design studio office

The first thing most business owners think about when they start a business, launch a new service or course is getting a logo designed.  I understand the enthusiasm to get started and get your name out there but designing a logo before you create your brand is like putting the cart before the horse. It…

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Forest Tails Dog Grooming Brand Reveal

Forest Tails brand logo be more you brand design

Louisa is a family friend so when she said she was launching her own dog grooming studio we were always going to work together. I absolutely loved working with Louisa on the brand strategy, which formed the basis for everything we did including a wholesale name change and highlighting her therapeutic approach as an integral…

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Integrative Medicine Doctor Brand Design

Dr Nina Integrative Medicine Doctor Website-and-Brand Design-yoga

BRAND STRATEGY | BRAND DESIGN | WEB DESIGN The Project Dr Nina Fuller Shavel is an Integrative Medicine Doctor and director of Synthesis Clinic, based in Hampshire. Nina approached me to design her brand and website for her professional mentoring and online programmes. Nina has an impressive resume and blends her scientific background with her…

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The best free boho fonts

Bohemian definiton in Boho Pierson font on Canva

For those of you that know me, you’ll know I’m slightly obsessed with fonts and font psychology. It’s not exaggerating to say that fonts have the power to make or break your brand and can seriously impact your credibility (don’t believe me, ask the CERN scientist who presented a groundbreaking presentation in comic sans). Not…

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