Brand
What is a Brand Strategy and 5 reasons you need one?
The idea of a brand strategy is often misunderstood by business owners. People might assume that it’s only for big companies with lots of resources, but this couldn’t be further from the truth. A brand strategy can help businesses of any size create a clear and cohesive brand experience, improve their marketing efforts and generate…
Read MoreBrand Design: How to inspire authority and trust
The simple truth is this. Humans are not logical animals, we long for connection and buy on emotion. So if you want to succeed in business you need to be able to connect with your clients on an emotional level. This is where brand design comes in. Brands that are designed to transcend logic and…
Read MoreBrand Mood Board: The key to creating a consistent & beautiful brand
A brand mood board is a design tool that tells a visual story about your brand. It will help you create and maintain a consistent, beautiful look for your brand. Mood boards are key to designing the visual aesthetic of your brand’s identity. They include everything from type inspiration, to colour palette, texture and patterns…
Read MoreThe surprising power of brand touchpoints across your customer journey
In this blog post, we will explore the power of brand touchpoints across your customer journey. We’ll discuss what they are and why they’re so important to consider. Let’s start by defining what a brand touchpoint is: it’s any point at which one of your customers interacts with your company in some way, whether it’s…
Read MoreBrand Vs Logo: What’s the difference
The first thing most business owners think about when they start a business, launch a new service or course is getting a logo designed. I understand the enthusiasm to get started and get your name out there but designing a logo before you create your brand is like putting the cart before the horse. It…
Read MoreForest Tails Dog Grooming Brand Reveal
Louisa is a family friend so when she said she was launching her own dog grooming studio we were always going to work together. I absolutely loved working with Louisa on the brand strategy, which formed the basis for everything we did including a wholesale name change and highlighting her therapeutic approach as an integral…
Read MoreIntegrative Medicine Doctor Brand Design
The Project Dr Nina Fuller Shavel is an Integrative Medicine Doctor and director of Synthesis Clinic, based in Hampshire. Nina approached me to design her brand and website for her professional mentoring and online programmes. Nina has an impressive resume and blends her scientific background with her medical training and her love of integrative and…
Read MoreThe best free boho fonts
For those of you that know me, you’ll know I’m slightly obsessed with fonts and font psychology. It’s not exaggerating to say that fonts have the power to make or break your brand and can seriously impact your credibility (don’t believe me, ask the CERN scientist who presented a groundbreaking presentation in comic sans). Not…
Read MoreBrand Lockdown Photoshoot – My Facetime Photoshoot
On the 23 March 2020, the UK announced it would be going into lockdown. 6 days after we cut short our trip to South Africa. At that point in time, we were told that lockdown would be reviewed after 3 weeks, little did we know we would be in lockdown for almost 4 months. The…
Read More176 Colour Names & Shades | Ultimate Brand Colour Bible
As a brand designer, I love to name the colours in my brand colour palettes but the importance of doing so never really hit me until I considered how much we lack in our vocabulary of colour names. If your colour vocabulary is lacking and you’re struggling to pinpoint your perfect brand colour, I’ve pulled…
Read More