How a strategic rebrand and SEO skyrocketed sales for The Academy of Modern Celebrancy
The Academy of Modern Celebrancy (AMC) is one of the world’s leading providers of Celebrant training. They’ve trained hundreds of Celebrants worldwide and the quality of their training is next-level. I worked with founder & CEO Jennifer Claire when she first launched, so when she approached me about a strategic rebrand and SEO for the…
SEO for Coaches: The Ultimate Guide 2024
SEO is a valuable marketing tool for any business with a website. And it’s constantly evolving; what worked a few years ago won’t get you results today. So I’ve created The Ultimate Coaches guide to SEO for 2024 to help you understand what’s working in the world of SEO today. What is SEO for Coaches…
Understanding Google’s EEAT Algorithm: Why Experience is Now Crucial for SEO
Google’s EEAT framework—incorporating Experience, Expertise, Authority, and Trust—has become a fundamental element of the search algorithm, enhancing content quality and relevance across the web, especially for high-stakes YMYL (your money or your life) content. Google’s EEAT update added ‘Experience’ to their EAT algorithm, setting a new standard for ranking content online, favouring creators who can…
Is your web hosting damaging your brand?
Web hosting is not something that most business owners give too much thought to, especially when it comes to our brand. It’s something that usually falls into the black hole of “techy stuff” that we either differ to someone else or choose the cheapest option. But as we build our brand, web hosting becomes pretty…
YMYL: The Google algorithm health & wellness brands need to know about
You may have heard about Google’s YMYL algorithm, and the impact it will have on your health and wellness business. But what is YMYL? What does it stand for? Who will be affected by it and how do you make sure that you’re not one of them? These are all questions we’ll answer in this…
How to Build Quality Backlinks for SEO: 11 Strategies and Tips
In the competitive world of SEO, building quality backlinks is crucial for improving your search engine rankings and driving organic traffic to your website. In this guide, we’ll explore effective strategies for acquiring high-quality backlinks and why they are essential for SEO success. What Are Backlinks? Backlinks, also known as inbound or incoming links, are…