SEO Blogs

All the latest SEO articles with tips and advice to optimise your site for search.

SEO Article Highlights

The ultimate Coaches guide to SEO for 2023

SEO for Coaches: The Ultimate Guide 2023

Laptop screen shows venn diagram of Googles EEAT Algorithm overlapping circles of Expertise, Authoritativeness, Experience and Trust at the centre

Google’s EEAT algorithm update: Experience

laptop and wellness brands with screen showing YMLY for health and wellness brands blog post

YMYL: The Google algorithm health & wellness brands need to know about

BrAND DESIGN     |     BrAND STRATEGY   |     BRAND PoRTFoLIO     |     SEo

Strategic rebrand and SEO_AMC website on tablet

How a strategic rebrand and SEO skyrocketed sales for The Academy of Modern Celebrancy

The Academy of Modern Celebrancy (AMC) is one of the world’s leading providers of Celebrant training. They’ve trained hundreds of Celebrants worldwide and the quality of their training is next-level. I worked with founder & CEO Jennifer Claire when she first launched, so when she approached me about a strategic rebrand and SEO for the…

The ultimate Coaches guide to SEO for 2023

SEO for Coaches: The Ultimate Guide 2023

SEO is a valuable marketing tool for any business with a website. And it’s constantly evolving; what worked a few years ago won’t get you results today. So I’ve created The Ultimate Coaches guide to SEO for 2023 to help you understand what’s working in the world of SEO today. What is SEO for Coaches…

Laptop screen shows venn diagram of Googles EEAT Algorithm overlapping circles of Expertise, Authoritativeness, Experience and Trust at the centre

Google’s EEAT algorithm update: Experience

Google has issued an update to their EAT (expertise, authority & trust) algorithm to include a new element: Experience. The move is designed to enhance the user experience and improve the quality of content, especially high-stakes YMYL (your money or your life) content. If you want your website to be found online, you’ll need to…

Is your web hosting damaging your brand hero image shows laptop with slow loading web page open on desk in front of brand moodboard

Is your web hosting damaging your brand?

Web hosting is not something that most business owners give too much thought to, especially when it comes to our brand. It’s something that usually falls into the black hole of “techy stuff” that we either differ to someone else or choose the cheapest option. But as we build our brand, web hosting becomes pretty…

laptop and wellness brands with screen showing YMLY for health and wellness brands blog post

YMYL: The Google algorithm health & wellness brands need to know about

You may have heard about Google’s YMYL algorithm, and the impact it will have on your health and wellness business. But what is YMYL? What does it stand for? Who will be affected by it and how do you make sure that you’re not one of them? These are all questions we’ll answer in this…

ipad displaying Google search console to manage SEO and backlinks

Building Backlinks for SEO

Building Backlinks for SEO is essential, even in 2021. In fact, according to Moz, it’s one of the leading factors that determine your organic local ranking along with On-page signals and Clicks on site. But there’s a time and a place for backlinks and I’ll explain why. Because of the importance of building backlinks, it’s…