Is SEO worth it for health and wellness businesses
Quick Answer: Is SEO Worth It for Health & Wellness Businesses? Yes. For most health and wellness businesses, SEO is one of the highest-leverage marketing investments available. It needs far less day-to-day time than social media, and it builds visibility that lasts months or years, not hours. The same foundations that help you rank in…
SEO for Therapists: How to show up in Google & AI search
For years, a therapist’s website had one job: look respectable when a directory referral checked you out before booking. The directory sent the clients. The website just had to avoid losing them. That arrangement is weakening. Competition within the directories continues to grow, and for many practices, enquiries that used to arrive on their own…
SEO for Health & Wellness Experts: 2026 guide
If you are brilliant at what you do but still feel like the best-kept secret in your field, SEO can help more of the right people find you. But effective SEO for a health or wellness business is not simply a matter of adding keywords to a few blog posts. You are asking people to…
How a strategic rebrand and SEO skyrocketed sales for The Academy of Modern Celebrancy
The Academy of Modern Celebrancy (AMC) is one of the world’s leading providers of Celebrant training. They’ve trained hundreds of Celebrants worldwide and the quality of their training is next-level. I worked with founder & CEO Jennifer Claire when she first launched, so when she approached me about a strategic rebrand and SEO for the…
SEO for Coaches: The Ultimate Guide 2024
SEO is a valuable marketing tool for any business with a website. And it’s constantly evolving; what worked a few years ago won’t get you results today. So I’ve created The Ultimate Coaches guide to SEO for 2024 to help you understand what’s working in the world of SEO today. What is SEO for Coaches…
What Is Google E-E-A-T and Why Does Experience Matter for SEO?
Google E-E-A-T is a framework for understanding whether online content appears experienced, expert, authoritative and trustworthy. It is not a standalone Google algorithm, ranking factor or score. Instead, Google’s ranking systems use a combination of signals to identify content that demonstrates these qualities. Google’s human quality raters also use E-E-A-T when assessing whether Google’s search…
Is your web hosting damaging your brand?
Web hosting is not something that most business owners give too much thought to, especially when it comes to our brand. It’s something that usually falls into the black hole of “techy stuff” that we either differ to someone else or choose the cheapest option. But as we build our brand, web hosting becomes pretty…
YMYL: The Google algorithm health & wellness brands need to know about
YMYL for Health and Wellness Websites: What You Need to Know If you work in health and wellness, you may have heard that your website is considered “YMYL” and that Google will judge it more harshly than other websites. There is some truth in that. But there is also a lot of confusing and inaccurate…
How to Build Quality Backlinks for SEO: 11 Strategies and Tips
In the competitive world of SEO, building quality backlinks is crucial for improving your search engine rankings and driving organic traffic to your website. In this guide, we’ll explore effective strategies for acquiring high-quality backlinks and why they are essential for SEO success. What Are Backlinks? Backlinks, also known as inbound or incoming links, are…
