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I’ve known and worked with Hannah for years and know first-hand the power of her work, so I jumped at the chance to create an elevated Spiritual brand for her.
Hannah Catherine is an energy healer, tantric practitioner, psychic medium and sacred sexuality coach. She offers a multi-dimensional approach to healing and embodiment to help clients relrrrease blocks and connect with their highest potential.
Hannah offers a unique mix of energy work, somatic practices, tantric principles, and spiritual mentoring to support her clients in a highly tailored and individual way. She’d been working with a graphic designer who had struggled to capture Hannah’s vision for her brand. As a highly intuitive individual, Hannah needed the brand’s energy to feel right, and I could see a way to reflect more of her into it.
The Strategy behind the brand concept
As with many spiritual brands Hannah’s business is unrecognisable from when she first started Hannah’s Holistics over 10 years ago, as a holistic practitioner offering massage and reiki treatments. She has evolved into a tantric practitioner, weaving elements of energy, inner child and ancestral healing into deep trauma release work. Her work is paradigm-shifting, quantum leaping her clients into entirely new ways of being and her rebrand needed to reflect that.
Her work has shifted from one-off energy readings and healing to high-touch, deeply intense mentoring programmes starting at £4444. My goal was to create a brand that reflected the new level she is working at, blending energy, sexuality, and magic in a powerful, mysterious, and alluring way.
We dropped the name “Hannah’s Holistics’ and moved to use her first and middle name. It needed to feel luxurious without being pretentious, an elevated expression of a spiritual-based business. It swerves the ‘homemade-hippie’ vibe and feels ethereal yet professional, but more than anything, it needed to ‘feel like Hannah’ to her loyal audience and clients.
Want to learn more about branding a spiritual business?
A spiritual logo packed with symbolism
Logos don’t have to be meaningful, but they must be memorable and distinctive – Hannah’s logo is all three.
The brand icon has intersecting triangles, signifying the balance of feminine and masculine energy, with a central star signifying the sexual energy that flows when everything is balanced.
The mirrored lettering within the text of ‘Hannah’ signifies the shadow parts of self that we must learn to recognise and embrace. The icon and logo has several variations that can be used across different mediums and platforms.
A luxurious brand colour palette
Hannah can often be found dressed head to toe in black and purple, with deep red or plum hair, so I took my colour inspiration from there. I chose an intentionally dark feminine colour palette, using deep, regal purple, dark raspberry red, the softest blush as a lighter neutral, and a gold accent, which can be used in Hannah’s VIP programmes.
I wanted Hannah’s brand to feel luxurious, so I brought in colours that exude depth, richness, and sophistication:
- Black signifying elegance and exclusivity;
- Purple which was historically linked to royalty and continues to represent luxury and opulence;
- Deep, rich raspberry which conveys sophistication and
- Gold adds a layer of opulence.
Branded Social Media Graphics
I created Hannah a suite of Instagram graphics including story templates, carousel and standard post templates – all editable in Canva to keep her social media posts on-brand and consistent. Branded social media templates make it easy for Hannah to release new programs as she is called to, and the flexible colour palette means she can match the energy of the container without needing to change the look and feel of her brand.
Hannah’s elevated brand matched her vision and is supporting her into the next evolution of her business growth. You can follow Hannah on Instagram @thehannahcatherine
Ready to create an elevated brand?
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