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Chloe Jimenez Peters approached me to create a professional hypnotherapist brand and website for her work as a medically trained Clinical Hypnotherapist and RTT-trained therapist. Chloe works with women to release them from the traumas and negative patterns that are holding them back to unveil their soul purpose and help them embrace the abundant life they desire and deserve.
Chloe lives in Majorca but has an international clientele base serving women across the world with a large client base in the US. She has a specialism in helping women with PMDD and has helped hundreds of women overcome its debilitating symptoms.
She contacted me to help bring her brand vision to life after investing several thousand dollars in professional brand photos and then realising that brand photography is just one piece of the brand puzzle and that she needed a fully integrated approach to bring her brand strategy, brand design, and website to life as she scales her hypnotherapy practice.
Brand Strategy for Chloe Jimenez Peters: Elevated Boho Luxe
Chloe wanted her brand to encompass a sense of freedom, personal power, and abundance. Built on the values of personal growth, happiness, peace, nature, and family. Chloe is strongly driven by her family values to inspire strong, empowered mothers who can create a life beyond their dreams for themselves and their children, so her brand needed to feel abundant, luxurious, and aspirational.
The brand visual brief was ‘elevated bohemian and luxurious’ to complement her brand photography and allow her to stand out in an industry that has a history of operating in stuffy box rooms. Because Chloe planned to bring a lot of colour through her style and brand photography, her brand needed to provide a calm backdrop so as not to overwhelm her audience.
We chose brand typography that felt elegant and elevated for a personal brand that felt professional but not too corporate.
A bohemian brand packed with subtle symbolism
As a clinical hypnotherapist, Chloe works to reprogramme the subconscious mind, I introduced a translucent backdrop to her brand logo to signify those parts of us that can’t always be seen. Chloe also works closely with the themes of transformation, shedding old patterns and beliefs and personal growth, so we brought in a handdrawn serpent icon that is used across her logo suite and website favicon as a symbol of the transformative nature of her work.
The brand typography includes elegant serifs and signature fonts alongside strong, solid sans-serif fonts representing the balance of feminine and masculine energy that runs through Chloe’s work.
Sub-branding for signature Hypnotherapy Programs
Part of Chloe’s plans to scale her business include the introduction of two programs, Wounds into Wings – her signature 1-1 program for women suffering with PMDD, anxiety or those healing from narcissistic abuse, and The Alchemy Academy – a program for 18-25 year old women to tap into the power of their subconcious mind.
I created distinctive logos that sit under the main brand for both programs along with sales page design for both.
Branded Social Media Graphics
Chloe’s main marketing activity is guest podcasting, so I created here a suite of social media graphics that would make it easy to promote her podcasts and share quotes from her insightful conversations. As with all of my social media graphics, they’re editable in Canva to make it quick and easy to keep her social media posts on-brand and consistent.
Conversion-optimised, aligned web design for a clinical hypnotherapist
Most hypnotherapist brands are clinical with uninspiring websites to match – not Chloe’s. I built a custom WordPress website that showcases the aspirational style of her brand and walks her audience through the journey and transformation she offers.
The site was text heavy, so I used different font heirarchy to draw the eye through the text and create visual interest. Chloe’s brand photography and brand colours bring a vibrancy to the website and clearly showcase the aspirational nature of her brand.
We used the brand tagline ‘Everything You Want is On The Other Side of Your limiting beliefs: Let’s change them…’ as a call to action that appears across the site, along with other conversion-focussed elements like sign up sections for a free meditation and an invitation to book a free discovery call.
Visit Chloe’s website to learn more about her work.
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