Is It Time to Rebrand? 21 Questions to Ask Yourself

Making the decision to rebrand your business isn’t always straightforward. While you might have a gut feeling that your brand no longer serves you, pinpointing exactly why and what type of rebrand you need can be challenging. Through my work with different brands across the health and wellness space and multiple different industries over the last two decades, I’ve found that asking yourself the right questions can bring clarity to this decision.

These 21 questions are designed to help you identify whether you need a rebrand and, more importantly, what type of rebrand will best serve your goals:

Impact-Focused Questions

1. Do you find yourself turning down speaking opportunities because your brand materials don’t match your expertise level?
2. Are you hesitating to launch digital programs because your current brand won’t support them?
3. Does your local success feel constrained by a brand that won’t translate to a national or global audience?
4. Are potential strategic partners overlooking you because your brand doesn’t reflect your true capability?
5. Is your vision to create a movement or community being limited by your current brand presence?
6. Are you the industry’s “best-kept secret” when you’re ready to be a thought leader?
7. Does your DIY brand prevent you from reaching the broader audience you know needs your help?

Income-Focused Questions

1. Do you feel uncomfortable sharing your prices because your brand doesn’t support them?
2. Are potential clients consistently questioning your rates despite your expertise?
3. Do you find yourself attracting clients who focus on price rather than value?
4. Are less qualified competitors charging more simply because their brand looks more professional?
5. Do you avoid raising your prices because your brand doesn’t justify premium rates?
6. Are you losing opportunities to practitioners with similar qualifications but better branding?
7. Does your current brand make it difficult to scale your business profitably?

Alignment-Focused Questions

1. Do you cringe when sharing your website or social media profiles?
2. Has your methodology evolved beyond what your current brand communicates?
3. Have you expanded your services but your brand still reflects your initial offering?
4. Does your visual identity feel like an old version of yourself or your business?
5. Has your expertise deepened significantly since your last brand update?
6. Do you feel a disconnect between your in-person presence and your brand identity?
7. Are you celebrating a significant business milestone that your brand doesn’t reflect?

If you answered “yes” to several questions in any category, it might be time to consider a rebrand focused on that area. Remember, while these categories often overlap, identifying your primary driver will help create a rebranding strategy that truly serves your goals.

Finding the right time to rebrand

If it’s time to rebrand, it’s a good idea to set aside time to work on the rebrand and implement and launch the new brand. Depending on the size of your business, Rebranding projects can be require an intensive amount of time and energy, so it’s a good idea to allow yourself the time and space to dedicate to it. Avoid peak times in your business and make sure it doesn’t clash with major holidays.

Schedule this into your calendar and treat it like any other major project in your business.

Understanding Your Rebrand Drivers

The questions above align with the three core drivers for rebranding: Impact, Income, and Alignment. While you might find yourself answering “yes” to questions across all categories (this is completely normal!), you’ll likely notice a pattern emerging where one area resonates more strongly than the others.

To dive deeper into these drivers and understand how they can shape your rebranding strategy, read ” The Only 3 Reasons for Rebranding Your Business. This article examines how identifying your primary motivation—whether it’s expanding your impact, increasing your income, or aligning with your evolution—creates a focused strategy to achieve your business goals.

Ready to Take the Next Step?

If you’ve answered “yes” to several questions in any category, your brand might be holding back your business growth. Let’s explore how a strategic rebrand could help you achieve your vision, whether that’s reaching more people, commanding premium prices, or creating a brand that truly reflects who you’ve become. Book a brand clarity call to discuss your answers and discover how we can create a brand that supports your next level of growth.