The Springs Reformer Pilates Brand

A cult status brand for a Reformer Pilates Studio that’s breaking the status quo.

“We’re clear about who we are, and we’re not going to be like the other reformer studios.” Way to throw down the gauntlet to your brand designer!

The challenge for this Reformer pilates brand was balancing appeal to a wider audience, whilst delivering a very clear message about who they are and what they stand for.

Take a sneak peek at the brand development

the springs pilates  brand coming soon social media post

everyone wants to be special, nobody wants to be different

Brand Naming: The Springs

The Springs studio is launching within Bodyworx, an established medical performance clinic offering chiropractic, osteopathy, acupuncture, podiatry services and more. The studio is entirely separate, but there will likely be a crossover with client referrals.

The challenge was to choose a name that would equally appeal to a wide age range and demographic.

The Springs was born. Its simplicity means it will be easy to remember, and the reference to springs serves as a reminder that this is dynamic reformer, separating it from mat-based pilates.

The Springs reformer studio pilates logo design

Brand Strategy: The Springs

Coming soon

Design Inspiration: The Springs

Coming soon

moodboard for The Springs reformer studio pilates brand design

Brand Design: The Springs

Coming soon

Website Design: The Springs

Coming soon

Ready to Uplevel your brand?

A strong brand can elevate your business, amplify your message and create a lasting impact. If you’re ready to step into the next level for your brand schedule a discovery call with me.

Danielle Garber

I'm a brand designer and strategist with 19 years experience. I create and develop strategically aligned, stand out brands for coaches and consultants in the health & wellness, spiritual & personal development space. I help heart-centred entrepreneurs scale their impact and income through my integrative brand approach that encompasses strategy, design and brand-aligned SEO.

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