A cult status brand for a Reformer Pilates Studio that’s breaking the status quo.
“We’re clear about who we are, and we’re not going to be like the other reformer studios.” Way to throw down the gauntlet to your brand designer!
The challenge for this Reformer pilates brand was balancing appeal to a wider audience, whilst delivering a very clear message about who they are and what they stand for.
Take a sneak peek at the brand development
Brand Naming: The Springs
The Springs studio is launching within Bodyworx, an established medical performance clinic offering chiropractic, osteopathy, acupuncture, podiatry services and more. The studio is entirely separate, but there will likely be a crossover with client referrals.
The challenge was to choose a name that would equally appeal to a wide age range and demographic.
The Springs was born. Its simplicity means it will be easy to remember, and the reference to springs serves as a reminder that this is dynamic reformer, separating it from mat-based pilates.
Brand Strategy: The Springs
Design Inspiration: The Springs
Brand Design: The Springs
Website Design: The Springs
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