{"id":2150,"date":"2020-07-23T15:05:10","date_gmt":"2020-07-23T15:05:10","guid":{"rendered":"https:\/\/bemoreyouonline.com\/?p=2150"},"modified":"2023-05-30T10:59:47","modified_gmt":"2023-05-30T10:59:47","slug":"building-backlinks-for-seo","status":"publish","type":"post","link":"https:\/\/bemoreyouonline.com\/building-backlinks-for-seo\/","title":{"rendered":"Building Backlinks for SEO"},"content":{"rendered":"\n<p>Building Backlinks for SEO is essential, even in 2021. In fact, according to <a href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Moz<\/a>, it\u2019s one of the leading factors that determine your organic local ranking along with On-page signals and Clicks on site. But there\u2019s a time and a place for backlinks and I\u2019ll explain why.<\/p>\n\n\n\n<p>Because of the importance of building backlinks, it\u2019s easy to go down a rabbit hole of trying to get more backlinks for your website, but I\u2019ll be honest with you, if you\u2019re a small business it can be hard and in some cases not worth the effort to spend all your time building backlinks.&nbsp;<\/p>\n\n\n\n<p>So what should you do?<\/p>\n\n\n\n<p>When it comes to building backlinks, there are some essential steps you should take, which I\u2019ll cover below:<\/p>\n\n\n\n<p>But first, What exactly is a backlink?&nbsp;<\/p>\n\n\n\n<p><strong>A Backlink is a link to your website from another website. It serves as a signal to both Google and web users that the content you have is of high quality and worthy of being linked to.<\/strong><\/p>\n\n\n\n<p>There are a few ways to get backlinks:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Citations<\/li>\n\n\n\n<li>Guest Appearances<\/li>\n\n\n\n<li>Promote your own website&nbsp; &amp; content<\/li>\n\n\n\n<li>Get Featured&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Value of Building Backlinks<\/h2>\n\n\n\n<p>It\u2019s important to note that not all backlinks are created equal &#8211; each website has what is known as a Domain Authority Score assigned by Google based on how trustworthy, established and authoritative it believes it to be in a specific area.&nbsp;<\/p>\n\n\n\n<p>The higher the Domain Authority and the more relevant to what you do, the higher the perceived value Google sees in the link. I.e. If you\u2019re a Yoga Teacher and a high authority site like Yoga Journal links to your website then there will be a higher perceived value in that link than if a high authority website in the insurance industry links to it or if a low authority discount site links to it.<\/p>\n\n\n\n<p>So with that in mind, what backlinks should you be building:<\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Build Free Backlinks <\/h2>\n\n\n\n<p>Free and organic is where it\u2019s at when it comes to Backlinks. Be very wary against paying for any type of backlink service. The last thing you want is a load of spammy backlinks that drag your site down. You\u2019re better off building free backlinks.&nbsp;<\/p>\n\n\n\n<p>That\u2019s if you build any, more on this to come later&#8230;.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Building Backlinks Essentials &#8211; Google My Business<\/h2>\n\n\n\n<p>The most important thing you can do if you\u2019re a local business is to set yourself up a Google My Business listing, it\u2019s completely free and it was designed to help local businesses show up in local search.&nbsp;<\/p>\n\n\n\n<p>A Google My Business account allows you to provide useful information online and most importantly collect google reviews &#8211; an essential trust factor for Google.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Google has introduced a number of new features in 2020 including online bookings, online appointments, online classes (for yoga teachers, gyms and fitness instructors)&nbsp; and online care (for practitioners, therapists, nutritionists etc), there\u2019s also the option for online quotations for trades.<\/p>\n\n\n\n<p>I recommend you post to your GMB page at least once a week, as old posts disappear. It\u2019s important that Google sees you are an active business. Post updates, links to blogs, details of events, industry news etc.<\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Essential Backlinks to build &#8211; Citations<\/h2>\n\n\n\n<p>When it comes to how your business is listed online, Google places a lot of weight on NAP (Name, Address &amp; Phone number). Not only should your Name, Address and Phone Number be listed in the footer of your website, it should also be listed across the web in business directories to help people find you. These are called Citations.<\/p>\n\n\n\n<p>It\u2019s important that wherever your business is listed you use the same format everywhere. <em>E.g. Don\u2019t write Southampton in one place and So\u2019ton in another. <\/em>Having a local telephone number is also recommended.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Make sure that your business is included in all the main relevant directories and listings. As a minimum, you want to have a listing on Yell (especially since they announced their collaboration with Amazon Alexa voice Search, Yelp, Bing Business pages and Apple Maps.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll also want to make sure you\u2019re listed in the <a href=\"https:\/\/www.brightlocal.com\/resources\/top-50-local-citation-sites\/\" target=\"_blank\" rel=\"noopener\"><strong>Top 50 citation sites for your location<\/strong><\/a><strong>.&nbsp;<\/strong><\/p>\n\n\n\n<p>Since backlink relevancy is important, It\u2019s also a good idea to get yourself listed in <a href=\"https:\/\/www.brightlocal.com\/resources\/top-local-citations-by-business-category-new\/?utm_expid=._i5mZogmS0ihJW393HcUaA.1&amp;utm_referrer=https%3A%2F%2Fwww.google.com%2F\" target=\"_blank\" rel=\"noopener\">niche directories<\/a> as well.<\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Essential Backlinks to build &#8211; Social Media&nbsp;<\/h2>\n\n\n\n<p>Make sure that wherever you have a social media account you link back to your website.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Social Platform<\/td><td>Where to add backlinks for your site<\/td><\/tr><tr><td>YouTube<\/td><td>header, description and individual video descriptions&nbsp;<\/td><\/tr><tr><td>Facebook<\/td><td>personal account, business page, group, posts<\/td><\/tr><tr><td>Instagram<\/td><td>link in bio &#8211; use tailwind smart.bio to add links to specific pages &amp; posts. IGTV descriptions<\/td><\/tr><tr><td>LinkedIn<\/td><td>&nbsp;Personal bio, business page, articles, posts, Slideshare<\/td><\/tr><tr><td>Twitter<\/td><td>Bio &amp; posts<\/td><\/tr><tr><td>Pinterest<\/td><td>Bio and pins<\/td><\/tr><tr><td>Google My Business<\/td><td>Profile, Description, posts<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Creating Backlinks from Social platforms- 2020<\/figcaption><\/figure>\n\n\n\n<p>Posting regularly on social media can provide an ongoing series of backlinks to your website. The best platforms for backlinks tend to be YouTube and Pinterest, both are search engines in their own right and provide more options for longer lasting exposure for evergreen content.<\/p>\n\n\n\n<p>YouTube is owned by Google and so it&#8217;s weighted heavily in terms of domain authority.<\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Become a Guest to Build Backlinks<\/h2>\n\n\n\n<p>Another way to get backlinks to your site is to write guest articles or appear as a guest on a podcast. This not only exposes you to new audiences, but it also provides opportunities to link back to your website &#8211; especially if you create bonus materials for the readers\/listeners that are housed on your website.<\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Target Backlinks &#8211; News Sites<\/h2>\n\n\n\n<p>Many of the large news sites have a high domain authority, which is why you\u2019ll hear about the value of PR and \u2018getting featured\u2019. PR can be incredible for your business and if done right can drive a huge amount of traffic to your website via backlinks.&nbsp;<\/p>\n\n\n\n<p>Whilst you can\u2019t buy this kind of publicity, don\u2019t be tricked into thinking that PR is free. You\u2019ll need to invest a lot of time and effort into targeting the right publications or sites and creating the right content.<\/p>\n\n\n\n<p>If you\u2019re interested in going down this path I highly recommend reading <a href=\"https:\/\/www.janetmurray.co.uk\/shop\/your-press-release-is-breaking-my-heart\/\" target=\"_blank\" rel=\"noopener\"><strong>Your Press Release is Breaking my Heart by Janet Murray<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p>Publishing Original Research is a great way to get links to your website. News sites are always interested in quality research that provides an insightful view into an industry or situation.&nbsp;<\/p>\n\n\n\n<p>If you have a large following you can poll your audience, send out questionnaires or build your research into quizzes and use the answers to compile the information into a newsworthy story. Big insurance companies and beauty companies like Loreal use this sort of data all the time.<\/p>\n\n\n\n<p>In the past <a href=\"https:\/\/yougov.co.uk\/about\/\" target=\"_blank\" rel=\"noopener\">YouGov<\/a> was the leader in survey data, we used to use them all the time when I worked for Barratt Homes &#8211; all those surveys you see about the kitchen being the favourite room in the house, or a yoga room being top on people\u2019s home wish list, they all came from YouGov data.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/marketingplatform.google.com\/intl\/en_uk\/about\/surveys\/\" target=\"_blank\" rel=\"noopener\">Google Surveys<\/a> is another way to reach large audiences if you don\u2019t have your own and it\u2019s a more affordable option for smaller businesses. You can poll Google\u2019s vast audience to provide relevant insights and research, they allow specific demographic targeting.<\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The Best way to Build Backlinks&nbsp;in 2021<\/h2>\n\n\n\n<p>You\u2019ll hear a lot written about having a backlink strategy, doing backlink outreach and using software to mass email people. But to be honest, none of this is a smart way to build backlinks.&nbsp;<\/p>\n\n\n\n<p>Targeting blogs with broken links and trying to get your content linked instead is a laborious and often fruitless task. One that I and many others in the SEO world don\u2019t recommend.<\/p>\n\n\n\n<p>The best way to build backlinks is&#8230; wait for it\u2026<\/p>\n\n\n\n<p>To create SHAREABLE and COMPELLING CONTENT.<\/p>\n\n\n\n<p>Put simply, create the best, most comprehensive content available on your topic and people will link to it. The types of content that get frequently linked to include<\/p>\n\n\n\n<ul>\n<li>Original Research<\/li>\n\n\n\n<li>Comprehensive guides<\/li>\n\n\n\n<li>Viral\/Entertaining content<\/li>\n<\/ul>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Build Credibility not just backlinks<\/h2>\n\n\n\n<p>It\u2019s important to build backlinks but it\u2019s also important to build credibility, especially since Google introduced EAT (Expertise, Authority and Trust) to their algorithm.<\/p>\n\n\n\n<p>In fact, John Meuller, Senior Webmaster Trends Analyst at&nbsp;Google reiterated this point stating that &#8220;Links are definitely not the most important SEO factor&#8221;. It&#8217;s important to think beyond the link!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/twitter.com\/JohnMu\/status\/1289076306689372160\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul>\n<li>Start with your About me page &#8211; update it to include your qualifications and credentials plus any industry accreditations. It\u2019s also a good place to have some testimonials and and \u2018social proof\u2019 such as an \u2018as featured in\u2019 section.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Include links to any articles, podcasts, blogs, events you\u2019ve featured in.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Quality reviews are also a key indicator of trust so make sure you\u2019re asking all of your clients for Google reviews. Facebook, Yell and Yelp reviews count but aren\u2019t given as much weight when it comes to Google\u2019s own in deciding where you rank.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Build Internal Links&nbsp;<\/h2>\n\n\n\n<p>If you only write one article around a particular topic Google won\u2019t consider you much of an expert.<\/p>\n\n\n\n<p>If you write 100 useful articles about that topic, referencing and linking to other useful articles that you\u2019ve written, Google will see that you have some level of expertise in the area and be more inclined to rank your site more highly.&nbsp;<\/p>\n\n\n\n<p>Not to mention that building internal links to related topics is seriously helpful for someone reading your articles.<\/p>\n\n\n\n<p>For instance, linking you to my free online guide: SEO essentials: 9 ways to get more traffic is relevant if you\u2019re trying to boost traffic to your website and provides Google with valuable context for the type of content I provide.<\/p>\n\n\n\n<p>SEO expert Neil Patel did some research that showed if you build at least 3 internal links to each page, you are more likely to reach a higher rank with new blogs.<\/p>\n\n\n\n<p>You should also make it a habit to periodically update your internal links from time to time and make sure when you add new blog posts you have a plan for how that post will sit within a wider blog strategy.<\/p>\n\n\n\n<p>So what\u2019s better than Backlinks?<\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Content over Backlinks<\/h2>\n\n\n\n<p>The SEO gurus that are \u2018Income School\u2019 <a href=\"https:\/\/www.youtube.com\/watch?v=NiGbJhGUe0o\" target=\"_blank\" rel=\"noopener\">recommend spending 95% of your time creating quality new content<\/a>. Specifically original research, Statistics, tables and definitive guides.<\/p>\n\n\n\n<p>This theory is something that is echoed by numerous SEO experts I know and one I would agree with from my own experience.<\/p>\n\n\n\n<p>When I built my site from 300 to 17,000 hits a month, we didn&#8217;t reach out to a single site to try and get them to feature us. We simply created lots of high quality content including blog posts, articles and guides.<\/p>\n\n\n\n<p>I\u2019m also a big fan of content repurposing, which is a great way of sharing your content across multiple platforms to gain extra traffic for your content and create organic backlinks of your own.<\/p>\n\n\n\n<p>Whilst you\u2019re spending all that time reaching out to people to try and get your content noticed, you could be creating more incredible content, sharing that and establishing yourself as an expert in your own right.<\/p>\n\n\n\n<p>Which brings me onto my final point.&nbsp;<\/p>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Build a Brand before Backlinks<\/h2>\n\n\n\n<p>It\u2019s no surprise that as a Brand designer &amp; strategist I\u2019m going to shout about the benefits of branding. When it comes to your content and driving traffic to your website it\u2019s so important to&nbsp;<\/p>\n\n\n\n<ul>\n<li>Establish yourself as an authority&nbsp;<\/li>\n\n\n\n<li>Create an identity for your content&nbsp;<\/li>\n\n\n\n<li>Show your value&nbsp;<\/li>\n\n\n\n<li>Gain people\u2019s trust<\/li>\n\n\n\n<li>Build a community<\/li>\n<\/ul>\n\n\n\n<p>All of this can be done by building a brand. When you have your own community of loyal brand advocates and followers you won\u2019t need to spend time begging people to link to your content, you\u2019ll have a whole community ready to share your content for you.<\/p>\n\n\n\n<p>Start your own podcast, build your own blog, build an audience online, get involved on Pinterest &#8211; all of these are a far better use of your time than simply trying to build backlinks.<\/p>\n\n\n\n<p>And if you want to learn how to generate more traffic and leads for your website download my <a href=\"https:\/\/bemoreyouonline.com\/claim-my-lead-generation-pdf\/\" class=\"rank-math-link\">Secrets to creating a lead generating website<\/a> free guide.<\/p>\n\n\n\n<p>Follow me on Instagram for more Brand Building tips.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building Backlinks for SEO is essential, even in 2021. In fact, according to Moz, it\u2019s one of the leading factors that determine your organic local ranking along with On-page signals and Clicks on site. But there\u2019s a time and a place for backlinks and I\u2019ll explain why. Because of the importance of building backlinks, it\u2019s&hellip;<\/p>\n","protected":false},"author":3,"featured_media":4022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"footnotes":""},"categories":[38],"tags":[],"_links":{"self":[{"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/posts\/2150"}],"collection":[{"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/comments?post=2150"}],"version-history":[{"count":9,"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/posts\/2150\/revisions"}],"predecessor-version":[{"id":4036,"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/posts\/2150\/revisions\/4036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/media\/4022"}],"wp:attachment":[{"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/media?parent=2150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/categories?post=2150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/tags?post=2150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}