Brand design doesn’t just offer great returns on investment (people will pay more for brands they love), but it also offers incredible returns on impact. It helps build trust with your audience and creates authority in your industry.<\/p>\n\n\n\n
Put simply if you want to stand out from the crowd and create an impact, you need to invest in your brand design.<\/p>\n\n\n\n
I’ll discuss how brand design is all about finding your voice, being authentic, expressing your values and layering meaning through carefully chosen logo design, typography and colour palettes.<\/p>\n\n\n\n A brand is an experience, a perception of who you are and what you stand for. Brand design seeks to create an intentional experience.<\/p>\n\n\n\n Brand design is made up of 2 elements – the internal and the external. The internal are invisible elements are the things we can’t see – for example, your brand values, your mission, vision, personality, brand voice, brand essence.<\/p>\n\n\n\n The external, visible elements are made up of all that you do and say to communicate your brand’s values externally through marketing materials such as website graphics or social media images. More on this later.<\/p>\n\n\n\n Brand design is about crafting an intentional, consistent experience for your clients and target audience that is designed to evoke certain thoughts, feelings and actions when it comes to your brand.<\/p>\n\n\n\n “authenticity” is a buzz word that’s thrown around a lot in today’s detached and scattered digital world. Put simply, authenticity is about walking the talk, being unique and standing out from the crowd.<\/p>\n\n\n\n Definition of authentic. : real or genuine : not copied or false. : true and accurate. : made to be or look just like an original <\/em><\/strong><\/p>\n\n\n\n Merriam-Webster<\/a><\/p>\n\n\n\n As a business, if you claim to stand for something – do you live and breathe by those beliefs and values? Does how you act match what you say you believe in.<\/p>\n\n\n\n Building an authentic brand is about being consistent in what you say and what you do, it’s about being transparent and honest with your customers.<\/p>\n\n\n\n An authentic brand is about being real, not just in what you say and do but also how the way that it is communicated through brand design choices. Visual identity, brand personality, packaging and messaging can be a powerful tool for communicating authenticity to potential clients who are looking to buy from someone they trust because of their values-driven approach<\/p>\n\n\n\n If you’re a small business, building an authentic brand often means infusing your personality as the founder into your brand and sharing elements of your personality, especially for service-based businesses where your customers are effectively buying your time, skills, knowledge and talent.<\/p>\n\n\n\n As Elon Musk put it “Brand is just a perception, and perception will match reality over time”. If you want people to think and feel a certain way about your brand then you need to be and act that way.<\/p>\n\n\n\n It’s important to be honest with ourselves about our company strengths and to strive to create a perception of your brand that is authentic and true to who are.<\/p>\n\n\n\n![\"\"](\"https:\/\/bemoreyouonline.com\/wp-content\/uploads\/2023\/09\/Danielle-Garber_brand-strategist_Be-More-You_4-1024x683.jpg\")
<\/figure>\n\n\n\nWhat is Brand Design?<\/h2>\n\n\n\n
Building an authentic brand<\/h2>\n\n\n\n
Expressing your values through brand design<\/h2>\n\n\n\n