{"id":3854,"date":"2022-12-30T15:39:39","date_gmt":"2022-12-30T15:39:39","guid":{"rendered":"https:\/\/bemoreyouonline.com\/?p=3854"},"modified":"2023-11-13T21:19:21","modified_gmt":"2023-11-13T21:19:21","slug":"complete-a-z-list-of-brand-values","status":"publish","type":"post","link":"https:\/\/bemoreyouonline.com\/complete-a-z-list-of-brand-values\/","title":{"rendered":"Complete A-Z List of Brand Values"},"content":{"rendered":"\n

Your brand values should be an integral part of building your brand. They’re an essential part of any brand strategy<\/a>, and you should choose values that resonate strongly with who you are and what your brand stands for.<\/p>\n\n\n\n

You’ll find over 350 different values in this comprehensive list, but it’s not exhaustive. Use this list as inspiration to drill down into a list of 4-5 key values for your business, and use those as the position you view every decision from.<\/p>\n\n\n\n

The importance of Brand Values<\/h2>\n\n\n\n

It’s hard to overstate the importance of defining your values when it comes to creating a standout brand. <\/p>\n\n\n\n

Your brand values are the guiding principles that can be used to define how you’ll approach every decision in your business- from the suppliers you choose to work with to shaping the customer experience and the services you offer, right down to the wording you choose.<\/p>\n\n\n\n

It’s becoming increasingly important for consumers to buy from companies whose values align with their own. Values-led businesses can command a higher price and greater market share as companies like Toms with their buy 1 give 1 pledge<\/a>, Patagonia with their focus on sustainability backed by free lifetime repairs and even Rihanna’s Savage X Fenty <\/a>body-positive & inclusive underwear brand have proven.<\/p>\n\n\n\n

As Conscious customers vote with their wallets, it’s important not just to choose our values wisely but to authentically embody them – the success of your brand may depend on it.<\/p>\n\n\n\n

How to choose your Core Brand Values <\/h2>\n\n\n\n

You should aim to condense your values into 3-5 core brand values representing the <\/em>guiding principles that define your identity. These are the things that are so important to your brand; without them you would cease to be what you are:<\/p>\n\n\n\n

Imagine Disney without the magic, Zappos without the service or Dior without the luxury – it’s almost unthinkable. <\/p>\n\n\n\n

To choose your core values, <\/p>\n\n\n\n