What is SEO for Coaches<\/h2>\n\n\n\n
Search Engine Optimisation<\/a> is the practice of optimising your website to rank highly in online searches. SEO for coaches applies SEO principles that will work for your coaching business when you\u2019re selling a service, often with intangible results and not a product like an iPhone with defined characteristics.\u00a0<\/p>\n\n\n\n Traditionally coaches have relied on in-person and online networking building to find clients. Both work but require a relatively significant investment in time and energy – outsourcing them is challenging. However, SEO allows coaches to reach a wider audience and scale their business sustainably.<\/p>\n\n\n\n SEO can significantly improve your website visibility and traffic, and since up to 80% of people will visit your website before deciding to do business with you, it\u2019s pretty essential.<\/p>\n\n\n\n If you\u2019re not familiar with SEO, it might seem complicated, and it is multi-faceted, but it can be simplified down to 3 elements:<\/p>\n\n\n\n Technical SEO ensures your website design is responsive and displays well across all devices. It also looks at the page loading speed as slow-loading sites are a red flag to both google and website visitors, who will bounce straight off your site if it\u2019s not loading. Page experience matters.<\/p>\n\n\n\n Since Google released their Core Web Vitals<\/a> algorithm update, Technical SEO forms a foundational part of any SEO work.<\/p>\n\n\n\n On-page SEO looks at several elements on the individual pages of your website, including; Meta titles & descriptions, H1 & H2 title and subtitle descriptions, keywords, the quality, originality, relevancy and recency of your content, internal links to other useful and related content on your website, media including images, videos and graphics, alt tags, and schema markup. <\/p>\n\n\n\n Off-Page SEO can incorporate many elements: Google reviews, Social media profiles and mentions, Press mentions, external links (backlinks) to your website from other websites, and guest posts. The more authoritative the \u2018off-page\u2019 mentions, the better – so a genuine article in Forbes or The New York Post is more valuable for SEO than a mention in a local community blog (albeit, if you\u2019re a local business, that might have a higher value in other ways).<\/p>\n\n\n\n Google offers advice on Ranking Factors<\/a> on its website. <\/p>\n\n\n\n SEO for coaches offers a more sustainable marketing approach than social media, where content becomes almost obsolete after just a few hours or days. <\/p>\n\n\n\n Here are 10 benefits of SEO for coaches: <\/p>\n\n\n\n The value you can deliver for your clients with an aligned SEO strategy<\/a> goes beyond simply selling more as a coach. Your website can be a vehicle for good, inspiring, educating or entertaining people who may never become paying customers.<\/p>\n\n\n\n The best way to get coaching clients with SEO is to map your website content to the services and products you are selling. That way, when someone needs what you have, they\u2019ll find you easily when they are searching (and in the market to find a solution).<\/p>\n\n\n\n You\u2019ll need to establish what types of things your potential clients are searching for (keywords) or the questions they seek answers for and create web pages and content optimised for those keywords and search terms.<\/p>\n\n\n\n You have seconds to make a good first impression on your website, so make clear what services you offer and to whom. Make it easy for people to do business with you by having call-to-action buttons, buy-now links to pay or contact forms on your homepage and relevant website pages.<\/p>\n\n\n\n For new visitors who might need more time to be ready to work with you, it helps to have a lead magnet that lets you capture their contact details to nurture them as leads.<\/p>\n\n\n\n SEO works very differently from social media. For example, SEO focuses on the keywords customers might use to search for your services. In contrast, social media focuses on building online relationships, interacting with others on the platform and growing a brand.<\/p>\n\n\n\n Social media is an interactive 2-way conversation with your audience, and your reach is often governed by the size of the community that you\u2019ve built. In contrast, SEO offers more of a level playing field – it\u2019s possible to rank highly without having an established audience.<\/p>\n\n\n\n SEO is searchable, whereas social media largely isn\u2019t – even though you can use searches and hashtags on the big social media platforms: Facebook, Instagram, TikTok, and Twitter – the search function doesn\u2019t work the same way on a search engine.<\/p>\n\n\n\n Social media generally requires posting content multiple times daily to retain your engagement and audience, whereas, once published, an SEO-optimised website requires far less effort. <\/p>\n\n\n\n Social media can feel like a relentless hamster wheel and beauty parade, whereas SEO focuses on your area of expertise and helping your audience.<\/p>\n\n\n\n With so many ranking factors to consider, it\u2019s hard to know what to focus on to create content that ranks. Thankfully, there\u2019s a simple rule of thumb for creating high-ranking content; create high-quality, useful content, ideally that people are already searching for. <\/p>\n\n\n\n These suggestions help you create comprehensive and helpful content for each keyword or topic.<\/p>\n\n\n\n Google rewards you for time on the page, so if you can keep visitors on your page or website for longer by answering all their questions on a topic, either in a single blog post or several interlinked posts, you\u2019ll see your content starting to rank higher.<\/p>\n\n\n\n With the introduction of this algorithm change, A qualified nutritionist will rank higher on nutrition content than a blogger with no demonstrable experience or expertise in this area.<\/p>\n\n\n\n Google has been clear about how to create content that ranks. It is looking for high-quality content that is helpful, relevant and answers people\u2019s questions.<\/p>\n\n\n\n There are several tools you can use to create a list of target Keywords for SEO, including:<\/p>\n\n\n\n Google Keyword Planner<\/a> will give you a list of suggested Keywords for a specific topic:<\/p>\n\n\n\n The Suggested Keywords for coaches include:<\/p>\n\n\n\n As well as niche keyword terms like<\/p>\n\n\n\n Depending on the type of coaching you offer, you may find that some of these keywords don\u2019t apply to your business. Create a list of keywords relevant to your services and audience.<\/p>\n\n\n\n Here are some of my favourite Keyword Tools for SEO planning:<\/p>\n\n\n\n Google Keyword Planner<\/a><\/p>\n\n\n\n Ubersuggest<\/a><\/p>\n\n\n\n SEM Rush<\/a><\/p>\n\n\n\n AHrefs<\/a><\/p>\n\n\n\n Moz<\/a> <\/p>\n\n\n\n SEO Power Suite <\/a><\/p>\n\n\n\n Answer the Public<\/a> <\/p>\n\n\n\n These keyword suggestions are an excellent jumping-off point for researching topics you want to write about on your website.<\/p>\n\n\n\n Remember – start with a single niche – then expand out.<\/p>\n\n\n\n Here are my top SEO tools and resources to start your SEO journey.<\/p>\n\n\n\n Google Search Console <\/a><\/p>\n\n\n\n Google search – people also ask <\/a><\/p>\n\n\n\n Google Trends <\/a>– Discover how search is changing over time, you can search worldwide or choose your country location to see what people are searching for and what related search terms are trending. <\/p>\n\n\n\n Google Search Central (formerly webmaster tools)<\/a> – Learn the basics of Google search from the people who make the rules! You can find a huge amount fo free information on content standards, technical SEO requirements and much more.<\/p>\n\n\n\n Rankmath SEO Plugin <\/a>– RankMath scores your page for SEO and offers suggestions to optimise your content. It also includes a powerful Schema markup tool. Available in both free and pro versions for WordPress websites. I include the free version on all of my clients\u2019 websites.<\/p>\n\n\n\n Ubersuggest<\/a> – Get a comprehensive SEO site audit, keyword suggestions and limited analytics in the free version. Paid version available.<\/p>\n\n\n\n Answer the Public<\/a> – Get related search terms as well as similar questions to help you create move comprehensive content that covers all angles. Limited free version & pro versions available.<\/p>\n\n\n\n Keywords Everywhere<\/a> – A paid Chrome and firefox plugin that suggests similar keywords and search terms with search volume. Starts from $10 a year for 100,000 searches, you can toggle the plugin off to only work whilst you\u2019re doing keyword research.<\/p>\n\n\n\n If you\u2019re a life coach, depending on your content topics, you may fall under the YMYL (Your money or your life) algorithm<\/a>. This algorithm applies a higher bar of trustworthiness and credibility for individuals creating content that affects people\u2019s finances or health.<\/p>\n\n\n\n Ensure you have an about page with your qualifications, experience and testimonials, contact details, author bios and an author page. Link to any industry accreditation you have, and it may also be helpful to include case studies and interviews with past clients.<\/p>\n\n\n\n It\u2019s also important to remember that life coaches vary hugely depending on their audience and niche. So whilst you may be able to help \u2018everyone\u2019, Google takes a Jack-of-all-trades, master-of-none stance on websites that try to be all things to all people.<\/p>\n\n\n\n Pick a specific niche and create content around that subject until you establish your website and start ranking; once you\u2019re established in one area, you can branch out and become more general.<\/p>\n\n\n\n If you\u2019re a health coach, you must be aware of Google\u2019s YMYL (Your money or your life) algorithm<\/a>. You must demonstrate Experience, Expertise, Authoritativeness and Trust<\/a> across your website. The following are essential:<\/p>\n\n\n\n It\u2019s also helpful to know that Google penalises content that goes against the \u2018expert consensus\u2019, so if you have controversial views that are at odds with the traditional approaches to health as agreed by \u2018mainstream experts\u2019, you may struggle to rank your content. <\/p>\n\n\n\n Ensure your content is trustworthy and credible by using proper references and linking to relevant research, facts and figures and other expert figures.<\/p>\n\n\n\n <\/p>\n\n\n\n If you\u2019re new to SEO, I highly recommend finding an SEO specialist<\/a> to work with and creating an SEO strategy. It will save you time and money and help you create results faster.<\/p>\n\n\n\n Here are 10 more ways to start SEO for your website:<\/p>\n\n\n\n Make sure your content is correct and helpful; you may also want to include caveats and links to official sites for further resources.<\/p>\n\n\n\n If you want to turn your website into a lead-generating machine, you\u2019ll need to find a way to turn website traffic into website leads.<\/p>\n\n\n\n SEO principles of following good design principles, creating high-quality, helpful content and focusing on creating an exceptional customer experience will stand your business in good stead for all the right reasons.<\/p>\n\n\n\n SEO could significantly impact your coaching business and allow you to scale sustainably. Just remember that you won\u2019t see immediate returns. Instead, expect improvements in traffic and rankings to take at least a few weeks and potentially months to bed in. <\/p>\n\n\n\n Consider hiring an SEO specialist<\/a> who can also help you discern not only what will drive traffic to your website but what content will drive the most growth for your business. <\/p>\n\n\n\n If you\u2019d like to book an SEO audit and strategy session or work 1-1 with me to optimise and supercharge your website – please get in touch here<\/a>. You can also find out more about Six-figure SEO<\/a>, my bespoke service for 6-figure coaches selling high ticket programmes and packages <\/p>\n","protected":false},"excerpt":{"rendered":" SEO is a valuable marketing tool for any business with a website. And it\u2019s constantly evolving; what worked a few years ago won\u2019t get you results today. So I\u2019ve created The Ultimate Coaches guide to SEO for 2023 to help you understand what\u2019s working in the world of SEO today. What is SEO for Coaches…<\/p>\n","protected":false},"author":3,"featured_media":3922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"footnotes":""},"categories":[38],"tags":[],"_links":{"self":[{"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/posts\/3916"}],"collection":[{"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/comments?post=3916"}],"version-history":[{"count":12,"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/posts\/3916\/revisions"}],"predecessor-version":[{"id":5139,"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/posts\/3916\/revisions\/5139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/media\/3922"}],"wp:attachment":[{"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/media?parent=3916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/categories?post=3916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bemoreyouonline.com\/wp-json\/wp\/v2\/tags?post=3916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The 3 elements of SEO<\/h2>\n\n\n\n
\n
10 benefits of SEO for coaches? <\/h2>\n\n\n\n
\n
How do you get coaching clients with SEO? <\/h2>\n\n\n\n
SEO vs Social Media for Coaches<\/h2>\n\n\n\n
![\"SEO](\"https:\/\/bemoreyouonline.com\/wp-content\/uploads\/2023\/11\/SEO-services-to-rank-number-1-on-Google-Search.png\"){kind=icon}
<\/figure>\n\n\n\nHow to create content that ranks <\/h2>\n\n\n\n
\n
\n
\n
![\"\"\/](\"https:\/\/lh5.googleusercontent.com\/WC1pjNXk-MidnVV9P3D2RmDrh-sInmbZw-lGq-laqV7aXXJJ2WjAdbk6Pk5hNCRXL3_F_OBRsWtjgv3gRZmgdPzUxOHJeKJekzpvIdupxQZfLtrZ-9hqGz8sj2fO4RSREH5EjXUzzAstvIojhhDqCoF4OBYNvBsHSZhwx8AQ6XTAE58-Pp3_I6KfqAd1zA\")
![\"Google's](\"https:\/\/bemoreyouonline.com\/wp-content\/uploads\/2023\/01\/image-1024x384.png\")
\n
Creating content that ranks: what google wants<\/h2>\n\n\n\n
![\"Things](\"https:\/\/lh5.googleusercontent.com\/EDECtWATJwSqm769WGTFz05UTqkLlwMTsr8IHH8Cbf2w67Y8do-STQ0gl7jcZX080LdmPCzZzokfowzFKCQbEnkxEyPz75tihe7_9NJW9QbH5T4hR1VvVvTAa7KoldZgizwx5UsYIoE7UN7CqVVybppC4jOqj0D9HLHw5mKH9saW131DY2qyXufQBG8vjQ\")
\n
Keywords for Coaches <\/h2>\n\n\n\n
![\"Google](\"https:\/\/lh5.googleusercontent.com\/tqc3uAWkkSHmDbpwI97V4zBu0KLiRjFbyXiASfxHfT07kXQRW7QBPuVCoLPZ8cX_gH2B4XsYNYPsGhoUremkDJGfQ3LAJSZq2VkrkNdpxLxWmSq9jM7FjUB-8uXNYXwYjaePJRLCl9t2QGbYvooQYkXxChULP2GjR4jDHjpx04qFtCroYcE7LBCDsBq7zA\")
\n
\n
Keyword Tools for SEO<\/h2>\n\n\n\n
Top SEO tools and resources<\/h2>\n\n\n\n
![\"Rankmath](\"https:\/\/bemoreyouonline.com\/wp-content\/uploads\/2023\/01\/Rankmath-SEO-plugin-1-524x1024.png\")
![\"Rankmath](\"https:\/\/bemoreyouonline.com\/wp-content\/uploads\/2023\/01\/Rankmath-SEO-plugin-2-524x1024.png\")
![\"Ubersuggest](\"https:\/\/lh5.googleusercontent.com\/0Rn5-RO-ffJ5bdFgOxyB3ZvYPzhWzwRcUHlkr_BeIL61xcjJYjyJQcehzdr-k0U8og2eIQC_AQE3jmKGzGdk8Gl5gHZxFpGdS6QToOcAQ2v9ti7XIFmNPTkc-lAq06M1ZtkV2cJAsYidSs5esnyt7-lZA7ySMkcuAWm05fDrKywVc8bVE6KwDuhnNCZ6tQ\")
![\"Answer](\"https:\/\/lh6.googleusercontent.com\/3dBvFh7Mj5Q5EC686Xx7KbCBTIZC6wJ6BYMs0T1HZgn-bHW0m8yywcPF2DMuDZycKktXjmjUCPYuM9nOSU3CgYwfnPUj1svisysRthumWrnuVFyEHpS5CF_dErlPnkH0glVCzzAt1EVY6Pby0sOWqrYkIe81X4Qvj3E1X0TMwBr0j-LGDK_c7InOrCjxrw\")
![\"Keywords](\"https:\/\/lh6.googleusercontent.com\/u6_d5l6ffU6BwF3s6Ldamcl6lF7qAAI4l62gxOPcJDuOpUrmOJi5nGZJdWvo2KXJrQ_02a58egpjgYIeLvw9AgPmQpUVC3ahKFQffUZacNMPIYD3gLXdZDfMFsz7TGnFe8Ek_mYIkYaKyMlh5G5uCBZPbLByfRLp7rX1QO85W30tnmZ5Np_UL6MonY7Zow\")
SEO for life coaches<\/h2>\n\n\n\n
SEO for health Coaches<\/h2>\n\n\n\n
\n
How do I start SEO for my website?<\/h2>\n\n\n\n
\n
Turning your website into a lead-generating machine<\/h2>\n\n\n\n
\n
Summary<\/h2>\n\n\n\n
![\"Google](\"https:\/\/lh6.googleusercontent.com\/lUjA7mGw_JxTR-e6VxptG-YgK7--lm6MLipxFw-Ruv6o6TN7zU-a2Sd4cd_Zj4aokKNXBoeO-Ep49XX210xW1g2RHziWwDT6pTD8muALFdTDKR_K0CZeYigFgnSptqECIEOw_QZBTypOCpZReAgVxKIG2-Jt2spJLz7PJ1dIPChXaU1JQZH_XUVCmTPQLw\")