Marketing
Authentic Brand Communication During Crisis: A Guide for wellness brands
In recent years, the world has experienced an unprecedented series of crises that have profoundly impacted individuals, communities, and businesses alike. From the global COVID-19 pandemic to refugee crises, wars, and human rights atrocities, it seems we’re constantly navigating brand communication during crisis and turbulent times. As health and wellness professionals, you may feel an…
Read MoreThe surprising power of brand touchpoints across your customer journey
Brand touchpoints can have a surprising power to reinforce and support your brand even in the most subtle of interactions with your customers. They offer an opportunity to consistently delight your customers, building trust and loyalty and strengthening your brand. Let’s start by defining what a brand touchpoint is: it’s any point at which one…
Read More30 proven ways to get clients now!
Ask most business owners what they need help with, and they’ll tell you they need new ways to get clients. Clients are the lifeblood of our business, so it’s important to have strategies in place to attract new ones. The reality is, as business owners, it’s easy to get so lost working ‘in’ the business…
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