blog

Helpful articles and tips for building your brand, growing your business, and getting visible,

DESIGN case studies

Karen Sherwood PsychoAnalyst and therapist brand and web design by Be More You_12

A thoughtful psychotherapy and executive coaching brand that speaks to three audiences at once

Breathwork and Yoga Retreat Branding Brand Collateral

A Yoga, fire-and-ice retreat brand that makes breathwork and biohacking ACCESSIBLE

Seide-integrative-Health_Dr-Ann-Seide_About-me-page_Be-More-You-brand-and-web-design

An integrative doctor brand that balances expertise and equanimity

A calm, credentialed brand for a cross-cultural Vienna counsellor

A Vienna counsellor’s calm, credentialed brand and bilingual website, and how two new clients came to her through AI recommendations within three months.

What Color Represents Mental Health? Colors for Health, Wellness and Healing

Green is the color of mental health awareness. Calm and healing are a separate question, and the answer sits in the shade. What the research shows.

What Color Represents Hope? Colors for Hope and Positive Energy

Green is the traditional color of hope, yellow the color linked with joy. What each means, which color has the highest energy, and how brands use them.

What Color Represents Strength? Colors for Strength and Power

Red is the traditional color of physical strength. Black, deep blue, brown, purple and gold stand for authority, steadiness and status. What each means.

An intelligent movement brand for Guildford’s only fully equipped Pilates studio

How a fully equipped Pilates studio in Guildford turned fifteen years of expert, injury-aware teaching into a brand and website people can see from the outside.

The Lead-Generating Website: A Guide for Health and Wellness Experts

Build a lead generating website: the design, content and search steps health and wellness experts need to bring in clients from Google and AI search.

A decadent, art-inspired brand for a Seattle sex and relationship therapist

How a Seattle sex and relationship therapist got a bold, art-inspired brand and website that built trust and filled her new practice within six weeks.

Is SEO worth it for health and wellness businesses

Quick Answer: Is SEO Worth It for Health & Wellness Businesses? Yes. For most health and wellness businesses, SEO is one of the highest-leverage marketing investments available. It needs far…

SEO for Therapists: How to show up in Google & AI search

For years, a therapist’s website had one job: look respectable when a directory referral checked you out before booking. The directory sent the clients. The website just had to avoid…

How to Choose a Brand Strategist

Choosing a brand strategist is unusually difficult because you are buying judgement, and judgement can be hard to assess before you have experienced it. As a brand strategist, I can…