Is It Time to Rebrand? 21 Questions to Ask Yourself
Making the decision to rebrand your business isn’t always straightforward. While you might have a gut feeling that your brand no longer serves you, pinpointing exactly why and what type of rebrand you need can be challenging. Through my work with different brands across the health and wellness space and multiple different industries over the…
Behind every business owner’s decision to rebrand lies a powerful catalyst for change. After two decades of creating brands, I’ve discovered that while the surface-level reasons may vary, there are really only three core drivers behind every successful rebrand: Income, Impact, and Alignment. Understanding which of these motivates your desire to rebrand is crucial for…
Standing out from the crowd is key if you want to attract your ideal clients, convey your value and stand out from the sea of sameness that is today’s digital landscape. But how do you convey your expertise and value when there are literally hundreds of thousands of people out there, all accessible at the…
Clinical Hypnotherapist Brand Design for Chloe Jimenez Peters
Chloe Jimenez Peters approached me to create a professional hypnotherapist brand and website for her work as a medically trained Clinical Hypnotherapist and RTT-trained therapist. Chloe works with women to release them from the traumas and negative patterns that are holding them back to unveil their soul purpose and help them embrace the abundant life…
Elevated spiritual brand for a tantric practitioner, sacred sexuality coach and healer
I’ve known and worked with Hannah for years and know first-hand the power of her work, so I jumped at the chance to create an elevated Spiritual brand for her. Hannah Catherine is an energy healer, tantric practitioner, psychic medium and sacred sexuality coach. She offers a multi-dimensional approach to healing and embodiment to help…
Brand refresh and social media graphics for International Yoga Instructor Laura Green Yoga Teacher and Teacher Trainer Laura came to me on the anniversary of being in business for 10 years, with 4 businesses that all sit under her umbrella brand of Laura Green Yoga. She wanted professional yoga branding and to create a cohesive…
In the world of non-profit organizations, a strong brand identity and effective online presence are crucial for attracting support and driving impact. This case study explores the mammoth task of rebranding Beyond Us & Them, formerly known as Center for Council. Let me walk you through this comprehensive rebrand and website overhaul that we had…
Elevating a Breathwork and Yoga Retreat: The Bluestone Brand Journey
A case study in integrated brand strategy for a transformative wellness experience In the world of wellness retreats, standing out requires more than just a peaceful setting and a few yoga classes. Bluestone Retreats approached us with a vision to create an immersive experience that combines evidence-based biohacking techniques with ancient spiritual wisdom. The challenge?…
The Ethics of Branding a Spiritual Business: Aligning Purpose with Prosperity
The Branding Dilemma in Spiritual Entrepreneurship In recent years, a debate has emerged within spiritual and wellness communities: Is it ethical to consider branding a spiritual business? This question has left many spiritual entrepreneurs feeling conflicted, wondering if marketing their services somehow diminishes the sacredness of their work. As a brand designer and strategist with…
Understanding the branding process – Podcast Highlights
I spoke with Ingvild Kolnes, a photographer’s coach and host of the Sustainable Photography Podcast, about all things branding and understanding the branding process and how to navigate it. Ingvild and I have worked together on several brand projects, including Inese Photography and Perla Photography. We talk about the branding process I follow to create…
