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Helpful articles and tips for building your brand, growing your business, and getting visible,

DESIGN case studies

Karen Sherwood PsychoAnalyst and therapist brand and web design by Be More You_12

Karen E Sherwood Brand Design & Website for a Psychotherapist, Psychoanalyst and Executive Leadership Coach

Breathwork and Yoga Retreat Branding Brand Collateral

Elevating a Breathwork and Yoga Retreat: The Bluestone Brand Journey

Seide integrative health brand design moodboard

Seide Integrative Health Brand & Website Design

Is It Time to Rebrand? 21 Questions to Ask Yourself

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Making the decision to rebrand your business isn’t always straightforward. While you might have a gut feeling that your brand no longer serves you, pinpointing exactly why and what type…

The Only 3 Reasons for Rebranding Your Business

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Behind every business owner’s decision to rebrand lies a powerful catalyst for change. After two decades of creating brands, I’ve discovered that while the surface-level reasons may vary, there are…

How to Differentiate Your Wellness Brand

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Standing out from the crowd is key if you want to attract your ideal clients, convey your value and stand out from the sea of sameness that is today’s digital…

Clinical Hypnotherapist Brand Design for Chloe Jimenez Peters

Chloe Jimenez Peters approached me to create a professional hypnotherapist brand and website for her work as a medically trained Clinical Hypnotherapist and RTT-trained therapist. Chloe works with women to…

Elevated spiritual brand for a tantric practitioner, sacred sexuality coach and healer

I’ve known and worked with Hannah for years and know first-hand the power of her work, so I jumped at the chance to create an elevated Spiritual brand for her.…

Laura Green Yoga Branding: A Yoga Brand Glow Up

Brand refresh and social media graphics for International Yoga Instructor Laura Green Yoga Teacher and Teacher Trainer Laura came to me on the anniversary of being in business for 10…

Rebranding Beyond Us & Them: Brand showcase

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In the world of non-profit organizations, a strong brand identity and effective online presence are crucial for attracting support and driving impact. This case study explores the mammoth task of…

Elevating a Breathwork and Yoga Retreat: The Bluestone Brand Journey

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A case study in integrated brand strategy for a transformative wellness experience In the world of wellness retreats, standing out requires more than just a peaceful setting and a few…

The Ethics of Branding a Spiritual Business: Aligning Purpose with Prosperity

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The Branding Dilemma in Spiritual Entrepreneurship In recent years, a debate has emerged within spiritual and wellness communities: Is it ethical to consider branding a spiritual business? This question has…

Understanding the branding process – Podcast Highlights

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I spoke with Ingvild Kolnes, a photographer’s coach and host of the Sustainable Photography Podcast, about all things branding and understanding the branding process and how to navigate it. Ingvild…