30 proven ways to get clients now!

Ask most business owners what they need help with, and they’ll tell you they need new ways to get clients.

Clients are the lifeblood of our business, so it’s important to have strategies in place to attract new ones.

The reality is, as business owners, it’s easy to get so lost working ‘in’ the business that you lose sight of working ‘on’ your business. If you’re struggling to find new clients, here are 30 proven strategies to get clients now.

If the inquiries have been inconsistent for a while, tactics may not be the fix: Why Isn’t My Wellness Business Growing? helps you find what is actually stuck first.

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Quick summary: How can you get more clients?

The fastest way to get more clients is usually to start with the people and opportunities already closest to your business, rather than trying to build a huge new audience from scratch.

30 proven client-getting strategies in this guide include:

• Reconnect with past clients and previous enquiries
• Offer existing clients upgrades, add-ons or additional services
• Create referral offers and strategic partnerships
• Make it easier for potential clients to book or contact you
• Package your services around a clear outcome
• Build useful guides, tools and resources that generate leads
• Borrow established audiences through collaborations, affiliates and interviews
• Network and actively participate in relevant communities
• Use email to nurture potential clients and make regular offers
• Improve your website, service pages and online customer journey
• Use webinars, live training and Q&As to demonstrate your expertise
• Turn happy clients and successful projects into referrals, testimonials and case studies

If you need clients quickly, start with three things: contact past clients, follow up with warm leads who never purchased, and identify businesses or people who already have access to the audience you want to reach.

Longer term, build a system that combines referrals, useful content, partnerships, email and a website that makes it easy for the right people to understand what you offer and take the next step.

Quick Client Winning Strategies: Get Clients Fast

The easiest clients to sell to are the ones you’ve done business with before. So if you want to get clients fast, now’s the time to look at your current and past client list:

1. Offer your existing customers additional services, add-ons, or upgrades

Your existing customers are usually the most likely to buy from you again. Think about additional services, add-ons, or upgrades you could offer them.

Do you have any complementary services, an ongoing care package or a monthly membership or subscription?

If you have people working with you in a group setting, consider offering a VIP 1-1 service.

2. Follow up with past clients to see if they need any additional help.

Do you have new services or products that could help your past clients? Perhaps they had to stop working with you due to circumstances that have now changed, or maybe they’ve just missed you, but if you don’t reach out to them to see if they need any additional help, you’ll never know.

Pick up the phone and send your past clients a voice note, a DM, or an email.

3. Follow up with potential clients that never purchased.

You probably have some emails from clients who initially inquired about your services but never replied. Follow up with them via email, phone, voice note or DM. Try something like:

Hey (name)!

I just wanted to check in to see if you were able to review my packages or if you had any questions. I’d be happy to help. Would you like to set up a quick phone call sometime this week? Thanks so much (name)! Have a great day.

A tip I got from a ninja sales coach: if you really want to improve your business, always ask for feedback from those who don’t buy. Ask them why they decided not to purchase from you. You might feel vulnerable and uncomfortable, but this single move can be one of the most useful and effective steps you can take to improve your business. Try something like:

Hey (name),

Thank you so much for considering my services recently. Even though we weren’t able to work together, I’m glad we connected! As a new business owner, I’m eager to find ways to improve my business and enhance the experience for my future clients. If you’re up for it, I’d love to hear why you decided not to book my services. I really do appreciate any feedback you can share.

4. Send a one-time offer to past clients or people who never purchased 

Just because people didn’t buy from you in the past doesn’t mean that they won’t buy from you now. Test the waters with a one-time offer.

5. Hold a flash sale.

A flash sale is a limited-time discount on all or selected services for a limited 24- or 48-hour period.

Tie it to a holiday, significant day, business milestone, your birthday, etc and make it clear that it’s time-limited.

Be strategic about how often you use discounting in your business; you don’t want your customers to devalue your work or products.

6. Offer an incentive for new and existing clients

If you don’t want to discount your products or services, an incentive that offers added value can be a great way to attract new clients.

Promote your packaged service with a limited-time bonus. It could be additional time with you, access to exclusive training, an invitation to an exclusive event, or a gift. Magazine subscriptions do this all the time – they offer a gift with a high perceived value to encourage sign-ups.

7. Create a recommend-a-friend offer

Over 25 years ago, Majestic Wines ran a ‘Friends and family 25% discount email’ that went viral. The campaign was so successful they repeated it several times.

People thought they’d found a sneaky way to share a discount code, but it was actually just a clever way to promote a sale to its customers.

They emailed the discount to their staff and select customers, making it easy for them to share it and pass it on.

Email your list with a recommend-a-friend offer. Or share your ‘recommend a friend’ offer with your customers in a shareable Facebook post, or get them to tag a friend on an Instagram post.

People are more likely to share something if they think they’re helping someone else get a good deal than if you offer them an incentive to recommend people. You could always offer an incentive for the sharer and the new customer.

Generate Sales Leads

Generating leads for your business doesn’t have to be hard work. There are some easy processes you can put in place to generate more sales leads and find new clients:

8. Add an automated booking system

Making it easier to do business with you is a great way to attract clients. Consider adding an automated booking system to your website. Calendly.com and vcita.com are two automated booking systems that I have tried. Dubsado offers a built-in scheduler that also integrates with Zoom to set up online meetings.

N.B. Sign up to Dubsado using my affiliate link, and you’ll get 20% off https://www.dubsado.com/?c=bemoreyou

9. Offer free discovery calls

Free discovery calls are a great way to get potential clients to pick up the phone to you, but when you offer free discovery calls with a specific promised outcome, they become a powerful sales tool that has a high perceived value by potential clients.

Christian Mickelson advocates this approach in his book Get Clients Today

Discovery calls done well can be a great way to introduce potential clients to your services, show them how you work, build trust with quick wins and lead them onto your paid services and packages.

10. Write an eBook

Ebooks are a great way to attract clients by solving the problem you know they have. They help showcase your knowledge and expertise and are a great way to introduce yourself to a wider audience.

Often, it’s not just a matter of having the answer to our problems; we are looking for someone to guide us, hold our hand, motivate us, and keep us accountable.

Self-publish your ebook on Kindle, share it on your website and social media channels, and promote it through strategic partnerships, guest appearances, speaking events, etc.

Self-development giant Brendon Burchard uses books and ebooks to attract new clients to his business. It’s a tried-and-proven model. In fact, John Assaraf’s book Innercise is pretty much 296 pages of advertisement for his Neurogym programme.

If you want to maximise the impact, offer bonus material to your readers and have them opt in to your email list to receive it.

11. Write a guide

Create an in-depth guide for your customers to solve a problem you know they have. Make the content available on your website to drive traffic, but also turn your guide into a downloadable PDF.

Capture emails via your sign-up form, then send a 7-part email series to sign-ups and make an offer.

This is a strategy I have used multiple times on the 2020 Financial website. Their Final Salary guide drives new client enquiries every day.

12. Create a Tool or resource

This tip is one that many of the internet greats advocate. Neil Patel created Ubersuggest. Gabby Bernstein has a free resource page. It works in every industry; you have to know what your customers want.

Create a resource page that would be useful to your ideal clients. I currently offer a brand archetype quiz to help my clients identify growth areas for their businesses. I’ve created resource pages, Q&A hubs and calculators for clients.

Create a tool or resource to drive traffic, then capture it with an opt-in pop-up or on-page offer.

13. Perfect your current client process to receive more referrals

The quickest way to get people to talk about your business and refer you to their friends is to provide an exceptional client experience.

Explore your current client process, identify ways you could improve it, and don’t forget to ask your clients for feedback and a testimonial.

14. Generate leads through email

Start an email list and email them regularly. Email still has a pretty good conversion rate compared to other marketing channels. Use live challenges, a guide or an ebook as an opt-in to build your email list and then provide regular value to your list.

Get clients now – even if you don’t have an audience

It’s easy to think that you need to build a massive audience before you can attract clients, but that’s not true. Here are some ideas to attract new clients even if you don’t have an audience.

15. Find referral partners or affiliates

If you don’t have an audience of your own, find someone who does and borrow theirs; it’s the quickest way to find a large audience to sell to.

We used this approach when we ran our Scroll Stopping Content Queens challenge. We did a group takeover in a popular business coach’s group. It was a win/win situation: she got record engagement in her group during a quiet period, offered added value to her audience through our free challenge, and earned an affiliate commission for every sale we made through her group.

There’s nothing better than getting paid for doing nothing, so approach other businesses whose audience or customers match your ideal customer and offer them an affiliate code or referral deal.

In the coaching industry, the typical affiliate deal is 40% of the course or programme sign-up fee, but remember, you’re being given access to a warm audience – especially since we’re more likely to buy on recommendation.

If you’re not selling a course, you could offer a discount, free sessions or exclusive bonuses instead.

Consider seeking affiliate deals for your business to add revenue streams. If you’re wondering how this helps you get new clients, it’s common practice to offer an incentive to those who buy course programmes through your affiliate link. It could be access to an exclusive Facebook group, mini-training series, etc. It’s a great way to expand your audience and find potential new clients.

16. Get leads fast with Groupon or Wowcher.

Deal sites like Wowcher and Groupon can charge up to 50% as a fee for the privilege of using their platform. But it can be a good way to get leads fast and find new clients if you need a burst of income.

If you have a local business, it can be a good way to get known whilst you’re building your business up and attracting your ideal clients in other, longer-term ways. Just be sure that you take advantage of this opportunity and view it as advertising. It’s up to you to turn them into loyal clients when they come through the door. 

Have an upsell offer, a loyalty card, or a referral deal in place, and be sure to keep in touch with these customers.

Don’t forget to ask these customers to follow you online or add them to an email list.

17. Add a listing for your services

Create listings on Gumtree, Facebook Marketplace, Etsy, Fiverr, or similar platforms for your packaged services or offers.

Advertise weekly on Facebook selling groups or relevant Facebook groups that allow offer posts.

18. Borrow an Audience

If you don’t have an audience, co-interview someone who does. Partner with a non-competing business that targets the same audience and interview them on social media.

It provides them an opportunity to showcase their expertise and gives you access to their audience to pitch yourself as an expert. Create a freebie that you can use to get them onto your email list and make them an offer.

19. Network online and offline

There are some great networking opportunities both online and offline. Networking groups can be a great place to find clients, referral partners and affiliates.

Try a few different networking events to find the right fit for you.

20. Actively participate in Facebook groups. Answer questions in Groups

Facebook groups are a great place to find potential clients. Make sure you’re clear on the group rules and focus on getting to know people and adding value first. This is more of a long-term strategy, but Facebook groups can be a great way to get your name and face out there to potential clients.

It’s easy to forget the social aspect of social media. If you’re sparking up conversations with people and helping them out, make sure you follow up with them. Keep a simple Excel spreadsheet of who you spoke to and the problem you helped them with, and make a note to contact them in a few days to see how they’re getting on or just to chat.

Get more Clients

There’s a simple wisdom in the entrepreneurial world that says: if you want to get more clients, you need to make more offers. Here are some ways to do just that.

21. Package your services

Packaging your services is a powerful way to create recurring revenue and get new clients. If you normally offer a single session, bundle your services into a “package” that the client can purchase for either a one-off or monthly fee. 

Offer incentives for a monthly membership: exclusive member-only bonuses, early access to book popular classes or workshops, a member-only discount, etc.

You can add value to your packages by bundling workbooks, offering access to a training library, ebooks, audio recordings, guest training sessions, support calls, templates, calendars, Voxer or email access, and other resources.

For one-off packages, think a 6-week beginner’s course, or a 3-month 1-1 consultancy package, or a 2-hour session with a follow-up call, etc

22. Offer an ‘intensive training’ session

Clients are focused on specific outcomes or goals. Consider offering a virtual workshop or power-hour intensive to help them achieve one specific outcome.

Often these intensive training sessions are a great way to introduce your services and get new clients through the door.

Not sure what a power-hour should look like? There’s a great podcast by Janet Murray.

23. Create a course or group programme

A course or group programme can be a great way to help more people at a more affordable rate than your 1-1 offerings.

Business Coach Lisa Johnson, who made £ 1.7 million from a single group programme launch, recommends that you never create a course before you’ve sold it.

Create a basic intro, decide on the module topics, and create a sales page based on them. Record the course live and finalise the content once you’ve sold it.

If it doesn’t sell, seek feedback, refine your message or your offer and try again.

24. Revamp your services guide

Are you putting your best foot forward when it comes to attracting new clients? Upgrading your services/pricing guide/media kit can be a great way to convert more leads into clients.

You might not even need a graphic designer to elevate the look and feel of your services guide.

• Buy an ebook template for Canva on Creative Market, Etsy, or similar
• Have a copywriter take a look at your messaging if copy isn’t your strong suit.
• Add up-to-date testimonials and case studies, then promote them on social media.

You can find a brilliant article by the Brand Stylist on creating a media kit here.

25. Interview past clients on your social channels 

Live and recorded interviews are a great way of capturing compelling case studies and testimonials from your clients. Most people are delighted to share their story and experience, and if you work with other businesses, they’re usually happy to have the exposure.

These client interviews serve as a great advertisement for your work to your audience. Just make sure that you maximise the opportunity by offering an opt-in freebie or by letting those watching know how they can work with you.

26. Perform an online audit

Sometimes the reason you don’t have enough clients is that you haven’t made it easy enough to do business with you. Perform an online audit of your website and social media channels and ask yourself the following questions:

• How easy is it to do business with you? 
• Is it obvious within 3 seconds what you do and who you help?
• Do you have clear calls to action on your website pages and social media channels?
• Have you revamped your social media images lately?
• Does your website need some love?
• Do you have an easy way to book a discovery call or get in touch with you?

27. Optimise your Social Media accounts for success

Make sure your social media accounts are optimised for success.

• Promote your services on your Instagram highlights. I suggest repurposing your sales pages into bite-sized stories so people can see at a glance how to work with you.
• Update your Bio. Is it obvious what you do and who you help? Use calls to action to tell people how to get in touch and make a purchase.
• Add a link to your sales page or to book a call with you
• Pin a post to your Facebook page with details of how to work with you
• Add links to your website on your Facebook and LinkedIn posts.

28. Host a live training or do a free challenge

Facebook’s algorithm prioritises live content. Instagram and LinkedIn. Take advantage of this by going live daily, solving problems and making offers to your audience.

Free 3-5 day live challenges are a great way to introduce your audience to your services and sell them into a live programme. My client, Dr Sam Watts, uses this approach for his Ayurvedic Mentor membership programme.

Repurpose the content by recording the sessions and offering lifetime access at a low cost, or repurpose it for your social media channels and blog, as an ebook, or even expand it into a course.

29. Host a webinar

Webinars are a great way to attract new clients. Whether you offer it for free or as a paid offering, make sure that you have more ways to work with you or buy from you.

I’ve seen Doterra agents do this really well – offering a free webinar to teach how to create non-toxic cleaners for the home and then selling the required essential oils as a package at the end of the session.

The great thing about webinars is that you can make them evergreen, i.e. record them once and run them over and over again to attract new clients.

30. Offer a live Q&A

A live, quick-fire Q&A session on your social channel (s) is a great way to build trust and credibility and attract new clients.

Offer a weekly Q&A session and invite your audience to ask you a single question. Be sure to remind your audience of your 1-1 services for anyone who wants an in-depth session with you.

You can also repurpose the content into helpful posts for your blog and social media channels. You can also create resources, guides and eBooks to cover frequently asked questions.

Need help finding new clients? Why not get in touch? We’ll work out the best way for you to get clients now.