The Project
When I started my business I had a wish list of people I wanted to work with, Holly and Sam of Mind Body Medical were pretty much top of that list, so I was hugely excited to work with them on this.
Dr Sam Watts is an Integrative Medicine Doctor who runs Mind Body Medical Ayurveda Clinic near Chichester with his wife Holly. Dr Sam spent years working in cancer survivorship research at Southampton Hospital, looking at integrative ways to improve cancer survivorship.
It’s no secret that I’m a HUGE fan of their work. I met Sam and Holly about 5 years ago when a friend recommended their ‘Double Detox’ ayurveda workshop and have since completed a 6 week introduction to Ayurveda course with them.
Brand Design
Holly contacted me to help them with the brand design for Ayurvedic Mentor, a group membership designed to educate and support people to integrate ayurvedic practices into their day-to-day life, with a focus on preventative health care.
The brand design for Ayurvedic Mentor needed to fit with their existing branding, which we did give a little refresh, but we kept their existing logo.
Turquoise and green were part of their original colour palette which we expanded out to provide a flexible palette to work with.
Aside from running an incredibly successful private practice, Mind Body Medical also provide in-person and online Ayurveda training for practitioners and individuals, so time is precious.
It was important to me that the brand design would be easy to implement so I provided Holly with a full suite of editable canva templates for facebook and instagram as part of the project.
Brand Style Boards
Workbook Design
A key part of the Ayurvedic Mentor programme is the monthly recipes and shopping list its members receive.
I created workbook page templates that are fully editable in Canva so that Holly can easily update them every month.
The blue, green and red brand elements were designed to provide an easy colour coding system for the recipes so that they could be referenced by their Ayurvedic Dosha – Vata, Pitta or Kapha
