Laura De Zordo creates one-of-a-kind handcrafted gemstone jewellery from her studio in East Hampshire.
Fuelled by an obsession for colour and sourcing beautiful gemstones from across the world, Laura’s bold creations offer an escape from the every day and bring the colours of the world to the wearer.
Each stone is hand-selected by Laura for its colour, quality and rarity ensuring that every Laura De Zordo creation is as unique as the person wearing it.
Her simple and elegant designs perfectly complement the colourful stones.
Brand Strategy
Laura De Zordo approached me for help with her Brand Strategy whilst in the middle of a website redesign. She came to me on the recommendation of another client of mine and was desperately seeking clarity and direction.
The first thing that struck me about Laura was her unwavering passion and borderline obsession for colourful gemstones. This is a woman who takes an annual pilgrimage to seek out the most spectacular and rare gemstones to use in her designs, her story about driving through blizzards in America to meet a gemstone dealer to secure one particularly rare gem harked back to memories of Indiana Jones.
This “FOR THE BOLD” graphic I created, was my inspiration for the brand, inspired by elaborate floral installations from Liberty of London. It captured the drama and spirit of the unapologetically bold men and women that wear Laura’s designs.
The brand strategy consisted of creating a brand statement, refining the brand story and, defining Laura’s unique standout advantage, crafting the tagline “Jewellery as unique as you are”.
We identified her brand essence and created a plan to embody that energy through her brand. Each element of her brand essence included brand words that evoke that feeling/emotion and suggestions for walking the walk.
Colourful Brand Design
This colourful brand included a master logo, alternative logo, brand stamp and favicon for Laura to use across her website, packaging and social media. I also created a suite of brand collateral for her brand, including gift cards and vouchers, wish lists, care cards, stone meaning cards, Pinterest pin designs, business cards and an email signature.
Her gift cards played on her tagline with the message “a gift as unique as you are” and we even created wish list cards for her clients to fill out and give to their partners/family as Christmas lists with fun phrases like “I’ll pretend to be surprised” and “Spoil me, I’m worth it”.
We opted for bright, bold colours balanced with a simple, elegant font pairing.
Branded Packaging Cards: Stone Meanings
Many of Laura De Zordo’s designs are purchased as a highly personalised gift, with the design and colours matched to the personality of the recipient. As part of our brand exploration, I suggested adding a branded card with the stone meaning to each ring.
These cards can also be sent to clients wishing to select stones for bespoke orders to help them choose the right gemstone.
Web Design Direction
Laura was already halfway through her Shopify website overhaul when we met, I provided web design direction as part of her brand design package and her web team implemented the new brand design and photography across her site to ensure a cohesive brand experience across all platforms.
Brand Photography
The striking brand photography was created by Ria Mishaal, an award-winning photographer and artist and friend of mine. I introduced Ria to Laura and initially briefed her on the creative direction. Ria’s ability to capture the brand essence and translate it into captivating photography elevated the entire brand, and she has become an integral part of Laura’s brand team.
Laura’s Instagram account has become a celebration of colour.
Ready to Uplevel your brand?
I hope you’ve enjoyed peeking behind the curtains of this gorgeous brand creation. A strong brand can elevate your business, amplify your message and create a lasting impact. If you’re ready to step into the next level for your brand schedule a discovery call with me.
